Tucker Toys Enters Distribution Agreement with Swimways

Industry: Business

Starting January 1, 2018, Swimways will become the exclusive distributor in the United States, Canada, Mexico and Italy for some of Tucker Toys' top-selling brands.

Hamilton, NJ (PRUnderground) October 11th, 2017

Emerging leader in new outdoor play products, Tucker Toys, today announced that the company has entered an exclusive distribution deal with Swimways Corp., a wholly owned subsidiary of Spin Master Ltd.

Starting January 1, 2018, Swimways will become the exclusive distributor in the United States, Canada, Mexico and Italy for some of Tucker Toys’ top-selling brands, including Phlat Ball®, Zoingo Boingo Pogo®, Disc Jock-e®, Kite-A-Pult® and E-Z Grip Flag Football.

Mark Nathan, who leads sales for Tucker Toys, said, “Swimways is a perfect partner to deliver Tucker Toys’ product into new, untapped channels and expanded retail positions. We couldn’t think of a better company to work with to supply our products into keys areas of consumer demand.”

“We are thrilled to partner with such a fun and like-minded company like Tucker Toys,” said David Arias, President, Swimways. “This partnership fits well for Swimways as it extends our lineup of recreational toys even further, giving us breadth in what we can offer to our customers.  With over 50 years behind us in pool and outdoor fun, Tucker Toys is the perfect addition to the Swimways family.”

Swimways will support the following products from Tucker Toys through distribution:

  • Phlat Ball – the original transforming disc-ball
  • Zoingo Boingo Pogo – the flexible, freestyle Pogo
  • Disc Jock-e – a flying disc with a built-in Bluetooth speaker for clear, big sound
  • Kite-A-Pult – a self-launching kite and glider system
  • E-Z Grip Flag Football – play anytime, no more expensive flags or belts

Currently, more than 22 million Tucker Toys’ Phlat Balls have been sold since they were introduced in 2000.

Evidence of the dramatic growth of Tucker Toys was recently confirmed when the company was named as a finalist for the 2017 Association for Corporate Growth (ACG) Award, recognizing New Jersey’s most successful middle market corporate growth companies.

About Swimways Corp.: Based in Virginia Beach, Virginia, Swimways, a wholly owned subsidiary of Spin Master Ltd., is a leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. The company’s diverse staff is passionate about developing fun and engaging products for kids. They are equally passionate about making sure kids are safe in and around the water and believe learning to swim is an important life skill. In 2012, they established National Learn to Swim Day, the third Saturday of May each year, dedicated to educating parents and children about water safety and the importance and benefits of learning to swim.  Swimways has been helping kids learn to swim for over 50 years — longer than anyone else (except parents, of course!). For more information about Swimways, visit www.Swimways.com.

About Tucker Toys

Tucker Toys, based in Hamilton, NJ, brings to market a line of toys with far wider ranges of use, spanning all ages and transforming almost all environments into playable ones. Tucker Toys evolved from marketing only through a few international distributors to over 50 countries currently with a strong public outreach, engaging kids and families directly. Every toy created by Tucker has received awards from various prestigious organizations including Mom’s Choice, National Parenting Publications, Parents’ Choice, The National Parenting Center, Dr. Toy, The Toy Insider and veteran toy marketer Einstein, da Vinci and Goldberg. Most recently, two of Tucker’s toy lines received special needs approval by AblePlay*, a division of Lekotek, proving the versatility of Tucker’s toy innovation that brings value to parents and benefits to children across the spectrum. Products from Tucker Toys include the internationally award-winning Phlat Ball®, Crush-It!® Bat, E-Z Grip Balls (including football, soccer ball, play ball and junior ball), Zoingo Boingo® Pogo, Trick Shot Sports, and the ZB Freestyle® Board, a high-bouncing action sports toy ideal for skateboarding and parkour enthusiasts. More information is available at www.TuckerToys.com

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