National Retail Solutions – Bodega Centered Start Up – Offers Lifeline after Hurricanes
Industry: Retail & eCommerce
A New Jersey Start-up is looking to help save the bodega, especially now after the hurricanes with lower-cost systems
Newark, NJ (PRUnderground) September 25th, 2017
National Retail Solutions, a division of IDT (NYSE: IDT) in New Jersey, has been working to bring low cost state-of-the-art technology to bodegas and other independently run mini markets and convenience stores. The timing of the viral ‘Bodega’ story comes on the heels of what continues to be a tumultuous hurricane season. Since starting to sell their unit in June of 2016, they have sold over 3,500 units. Now, NRS is offering stores in the affected areas a discounted POS unit at $600.
Hurricane Irma and Harvey has left small business owners very vulnerable. Florida, Texas, and parts of Georgia will likely be recovering from Irma and Harvey for decades, and small business owners often don’t have the resources or access to capital to rebuild after a huge blow to their inventory and sales.
Not only is National Retail Solutions focusing on building up the bodega’s ability to compete with retail chains and big box stores, they are now offering those affected by the hurricanes an incredibly low price to get the unit itself.
National Retail Solutions was born out of the idea that anybody, given the right tools, can succeed. And President of NRS, Elie Y. Katz, believes that their point-of-sale (POS for short) system provides the tools for a bodega owner to succeed.
Vice President of NRS, Eli Korn explains that NRS isn’t just offering a POS system, they are “offering an entire program for [the stores] to grow.”
Their “system of growth” is centered around their POS unit. The POS boasts a touchscreen merchant facing monitor where the store owner can access their inventory, staff permissions and hours, store statistics, sales records, and for the first time ever, can offer digital merchant coupons in-store.
Katz explains that historically, many mom-and-pop stores operate at a competitive disadvantage in part because they can’t honor manufacturers’ coupons for popular consumer package goods (CPGs). The administrative costs of coupon collection, processing and redemption can be prohibitive for these retailers.
“Our goal is to help the little guys compete with big guys in the market” says Vice President of NRS Eli Korn. “We offer a coupon loyalty program called The BR Club and it operates like many other loyalty programs, club members receive coupon offerings that they can redeem at stores with our POS unit. We make it possible for the store owner to provide these coupons by issuing credit to the stores within 24 hours of the coupon’s redemption”
It is their customer-centered culture that propelled them to offer an incredible discount to those affected by the hurricanes. “It is hard enough being a small business owner” says Katz, “but now they have been hit with a hurricane and will have to rebuild their businesses and their homes…we don’t want to see them have to close their doors.”
NRS will be offering their discounted units until the end of October. The cost of the unit is typically 1,299 and includes installation and training. Their package includes a cash drawer, the POS terminal, a scanner, and a printer, with an optional scale. They also offer credit card processing services and even cash advance to stores who just need a bit of a push to get started. Once an NRS store, the stores receive monthly marketing materials to help promote their merchant coupons, insurance on their hardware, and round the clock customer support.
For those who are in areas that FEMA declared as “major disaster areas,” the system will cost $600, and include the same bundle and benefits.
Media Manager, Hannah Kestenbaum says “while there is a start-up called ‘Bodega’ out to destroy the bodegas, and hurricanes that flood our streets, there is also a company that sees the store owner as a partner, who views their success as their own, and wants to help rebuild after the storm.”
That company is NRS.
If you want to find out more about this company or to take advantage of their offer go to nrsplus.com/hurricane or call 1-800-215-0931.
About National Retail Solutions
About National Retail Solutions (NRS):
NRS operates a point-of-sale (POS) terminal based platform to bodegas and other independent retailers nationwide. The NRS platform provides a robust portfolio of tools to help these retailers compete more effectively including loyalty programs, consumer coupons, wholesaler discounts, and integration with Boss Revolution® voice and payment services. Consumer packaged goods (CPG) suppliers access the NRS platform to offer promotions, coupons and special offers. The NRS platform provides CPG suppliers with unprecedented access and reach into the urban, ethnically focused consumer markets predominantly served by bodegas and other independent retailers. NRS is a subsidiary of IDT Corporation (NYSE: IDT).
About IDT Corporation:
IDT Corporation (NYSE: IDT), through its IDT Telecom division, provides telecommunications and payment services to individuals and businesses primarily through its flagship Boss Revolution® and Net2Phone® brands. IDT Telecom’s wholesale business is a leading global carrier of international long distance calls. For more information on IDT, visit www.idt.net.