Traverse Bay Farms Partners with Author Andy LaPointe to Educate Seniors on Scam Prevention

Traverse Bay Farms, a leader in the gourmet food and natural health industry, is proud to announce its partnership with author and financial expert Andy LaPointe to raise awareness and educate seniors about the growing threat of scams. Together, they aim to equip seniors and their families with the knowledge and tools they need to protect themselves from fraud and deception in today’s digital age.

Andy LaPointe, author of the book “Senior Savvy: A Comprehensive Guide to Avoiding Scams: Winning the Fight Against Fraud and Deception,” brings a wealth of expertise to this initiative. His book delves into the intricacies of both offline and online scams, offering readers an in-depth understanding of how these fraudulent schemes operate and evolve. With a focus on practical advice, the book is a roadmap for seniors to safeguard themselves against scams that range from door-to-door deceptions to sophisticated online ploys.

Senior Savvy is available on Amazon and covers a broad spectrum of scams, including:

• Door-to-door scams
• Telephone scams
• Mail scams
• Phishing emails
• Social media scams
• Online shopping and auction scams
• Cryptocurrency scams
• Romance and dating scams

The guide not only exposes the mechanics of these scams but also explores the psychology behind them, detailing how scammers exploit victims and how these tactics have evolved in the digital era.

What sets Senior Savvy apart is its focus on actionable strategies. Readers will learn essential skills such as:

• Internet safety fundamentals
• Creating and managing strong passwords
• The importance of regular software updates
• Protecting oneself on social media
• Safe online shopping practices
• Recognizing and reporting phishing attempts

For those who have fallen victim to a scam, the guide also provides critical steps to take for recovery, reporting the scam, and accessing resources for assistance.

“Throughout my career in financial services, I’ve seen firsthand the devastating effects of scams on individuals and families,” said Andy LaPointe. “My goal with Senior Savvy is to empower seniors to protect themselves and their loved ones by becoming well-informed and vigilant.”

Traverse Bay Farms, known for its award-winning cherry products, cherry juice, cherry capsules, no-added sugar dried cherries and natural health supplements, is committed to enhancing the well-being of its customers. This partnership is a natural extension of that mission, providing valuable educational resources alongside their premium products.

Together, Traverse Bay Farms and Andy LaPointe are not just selling a product—they are creating a movement to protect seniors from becoming victims of fraud. By offering Senior Savvy to their customers, Traverse Bay Farms is taking a proactive stance in the fight against scams.

For more information about Senior Savvy and Traverse Bay Farms’ initiatives, visit www.traversebayfarms.com

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms is America’s #1 award-winning superfruit brand, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.