Online Reputations Sets Record Straight When Smear Campaigns Target CEOs

In response to a growing surge in AI-generated slander targeting business leaders, Online Reputations, a national leader in digital reputation management, is doubling down on its mission to protect executives and companies from malicious online attacks.

According to a report by prominent crisis management law firm Schillings, there has been a 150% increase in artificially created smear campaigns from 2022 to 2025, many targeting CEOs and other high-level leaders. These attacks are often anonymous and designed to erode trust, tank search results, and spark viral misinformation.

“Bad actors are using AI to create convincing, yet completely false, narratives, and they are doing it at breakneck speeds,” said Stacy DeLange, Online Reputations Content Manager. “An executive who has spent decades building a strong reputation can be sabotaged by hastily released content that calls their integrity into question. Our job is to show executives that they are not powerless in the face of these attacks.”

Unlike traditional defamation campaigns, these new attacks don’t come in the form of lawsuits or editorial takedowns. They appear as automated blog posts, fake news articles, AI-generated videos, and malicious Reddit posts. Because of their viral nature and speed, many companies don’t even realize what’s happening until the false narratives begin ranking in search results, derailing investor confidence, provoking employee anxiety, and skewing public perception.

Sometimes, the campaigns can be completely false. At other times, perpetrators can seize on one negative thread in a person’s past and blow it completely out of proportion. Whatever the scenario, Online Reputations works discreetly to clean up internet reputations.

“You don’t need to be famous to be targeted anymore,” said DeLange. “If you have a snubbed employee, a vindictive competitor, or a disgruntled client, they can easily access the resources to smear your name and reputation with alarming speed.”

While getting content taken off a platform can be very difficult without lengthy and costly legal measures, Online Reputations takes a different approach to negative news removal. They deploy their nearly 20 years of experience in search engine optimization to create and optimize content like videos, press releases, news stories, and interviews. With the right strategies, this content can outrank negative news, pushing it farther and farther down in search results.

With specialized solutions for executives, brands, and public figures, Online Reputations fights false narratives with ethical, aggressive strategies to restore truth and trust. For more information, visit www.OnlineReputations.org.

About Online Reputations

Online Reputations helps individuals and businesses manage their online image by promoting positive content and improving search engine results. Whether addressing negative reviews or building a stronger presence, they offer personalized strategies tailored to each client’s goals.