Analytic Index Expands Analytics Service to Help Walmart Online Pickup and Delivery (OPD) Vendors Increase Sales

Analytic Index, a leading provider of e-commerce data solutions for brands and agencies, today announced the availability of its Walmart Online Pickup and Delivery (OPD) analytics service. This new capability enables brands and manufacturers to easily understand the Walmart OPD marketplace including vendors, sales ranks, keywords, and consumer trends for every category.

The new Walmart OPD service is first in the marketplace and is designed to help brands better understand the Walmart OPD environment by gaining visibility into sales activity and identifying how specific search terms are linked to sales. In addition, the tool provides long-term trend analyses that provide seasonal metrics for keywords and brands. Brands and agencies that subscribe to the Analytics Index service can retrieve current data that shows how brands are being searched in the OPD environment, which keywords are most frequently searched, and those that are most effective. Additionally, the platform provides category and competitive intelligence for assortment, pricing, keywords, and sales performance, empowering brands to analyze and strategically plan for digital grocery initiatives.

“This OPD analytics service gives brands and agencies real-time insights into a quickly-growing marketplace within the Walmart e-commerce ecosystem that hasn’t been addressed before by other analytics providers,” said Mike Karlsven, co-founder and chief executive officer of Analytic Index. “For the first time ever, vendors can gain visibility into the inner workings of the Walmart OPD marketplace, giving them an unprecedented advantage over the competition.

Analytic Index offers a suite of cloud-based e-commerce services designed to help brand manufacturers obtain useful market insights through the timely delivery of data analyses that help measure performance in several categories, including brand perception and digital shelf placement, organic and paid search activity, and sales traction. Through this data, sellers can compare their own performance against peer activity and make data-based decisions to improve sales and market positioning. Analytic Index monitors activity on major e-commerce platforms, including Amazon and Walmart and plans to expand to more than 14 marketplaces by the end of 2021.

More information is available at www.analyticindex.com.

About Analytic Index

Analytic Index helps brands and agencies drive profitable retail e-commerce growth with a proven system that vastly improves organic and sponsored search performance. Proprietary next-generation analytics and expert retail-media consultation provides the foundation for the company’s AI Accelerator, the system that helps brands discover and prioritize growth opportunities, create strategic plans to optimize listings and campaigns and measure the efficacy of optimizations. Analytic Index’s solutions span all major online retailers, offer holistic competitive data, and provide immediate value.