As Fitness New Year’s Resolutions Rise, BlackLabel Supplements™ Offers Starting Athletes Quality Support Through NSF for Sport Certified Product Line

With holidays and New Years quickly approaching, American consumers are busy preparing resolutions, with many vowing to get active and healthier in 2026. BlackLabel Supplements, advocates for increased supplement transparency recently showcased on nationally-aired series ‘American Trends & Lifestyle,’ is offering their support to new athletes through the continued success of their vast third-party tested, NSF-Certified for Sport product line across the United States.

“January is the perfect time to put new plans into motion, especially new routines for training and improving overall health,” said BlackLabel CEO and Founder Troy Bell. “However, consistency is truly key for success, and part of that is ensuring you’re giving your body everything it needs to thrive while putting your foot on the gas.”

“Our products have been developed with the needs of both pro and rookie athletes in mind, guaranteeing that each scoop of our tested formulations provides proper nutrition, protein, hydration, and so much more in order to fuel your next steps.”

Established in 2017, BlackLabel Supplements has made national headlines for not only its mission and product launches, but its successful ties with multiple Major League Baseball (MLB) and National Football League (NFL) teams, including the New York Yankees, Green Bay Packers, as well as 300+ collegiate athletes through Name, Image, and Likeness (NIL) partnerships and elite athletes including olympians.

The company’s key products, all of which have undergone intense third-party testing to comply with modern NSF for Sport safety guidelines, include Pre-Hustle, an all-in-one blend made from 200mg of caffeine, creatine, PEAK ATP, and beta-alanine for better endurance and recovery, Post Hustle, a 100% whey protein isolate that delivers muscle repair and growth support following intense workouts, Pure Hydrate, a sugar-free, smooth-tasting sports drink that replenishes essential electrolytes, and Pure Power, a caffeine-free, non-stim pre-workout made with creatine and PEAK ATP.

According to the Health & Fitness Association, nearly 96 million adults (60%) in the United States created fitness-centric resolutions in 2025 alone, with nutrition and diet resolutions clocking in at 44%. Additionally, 50% of those who prioritized fitness aimed to build muscle and strength, while another significant portion (44%) worked to establish regular exercise routines. Similar numbers are expected for 2026 as understanding of the importance of physical fitness continues to rise.

“Getting started with your training can feel daunting, especially with how many supplement options exist on the market to improve your workout’s efficiency,” added Bell. “Our priority from the very beginning has been to develop solutions appropriate for EVERY athlete, all while uplifting the importance of going the extra mile and receiving NSF for Sport certification to protect consumers from harmful substances. We are proud of what we have accomplished and look forward to continuing our upward momentum in 2026!”

BlackLabel Supplements recently launched a specially-crafted bundle for starting athletes, which includes their Post Hustle and Pure Hydrate formulas alongside Creatine Monohydrate, a lean muscle-building, strength-boosting powder that helps the body store energy for explosive workouts. The company’s products can be purchased on Amazon.com, VitaminShoppe.com, and OneLavi.com.

For more information, visit https://blacklabelsupplements.com

About BlackLabel Supplements:

Founded by healthcare executive and former athlete Troy Bell, BlackLabel Supplements is redefining trust in the supplement industry. Each product is formulated by elite athletes and experts using clean, effective ingredients– free from unnecessary additives– and rigorously tested to ensure safety, efficacy, and NSF Certification for Sport.

BlackLabel has earned the trust of multiple Major League Baseball (MLB) and National Football League (NFL) teams, including the New York Yankees, Green Bay Packers, more than 300 collegiate athletes through Name, Image, and Likeness (NIL) partnerships, and elite athletes including:

• Tanner Conner – NFL, Miami Dolphins
• Shelby Neal – 3x CrossFit Games Athlete
• Colten Mertens – 4x CrossFit Games Athlete and currently #1 ranked Male Worldwide
• Tyson Gunter – Team USA Paralympic Track & Field
• Robert Oberst – Former Professional Strongman

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