Baldor Specialty Foods to Roll Out New Urban Roots Veggie Side Kits at NY Produce Show

Baldor Specialty Foods, the premier ingredient source for NYC’s top chefs, will announce the expansion of its retail line of Urban Roots Veggie Side Kits today at the New York Produce Show. The new products, which are set to debut in early 2018, consist of easy-to-prepare vegetable roasting kits, following Urban Roots’ mission of providing the freshest, peak season produce for simple home cooking.

New York Produce Show attendees will be able to sample the Veggie Side Kits at Baldor’s booth, #401, where Baldor chefs will be on-site cooking and offering samples. The Urban Roots roasting kits, which will be on display, take minutes to assemble and then slide into the oven for about 30 minutes. The roasting kits include: Spanish Style Potatoes, Caramelized Cauliflower, Broccoli Cheddar Bites, Sugar & Spice Butternut, Spiced Sweet Potatoes and Hot Honey Carrot Fries. Each kit simplifies the process of bringing fresh and savory roasted vegetable selections to the dinner table and each can be cooked using only one pan, which makes clean-up simple.

The booth will also be displaying their Urban Roots Cauliflower Rice Veggie Side Kits which debuted in September with three selections: Chili Cilantro Cauliflower Rice, Tabouli Style Cauliflower Rice, and Moroccan Spiced Cauliflower Rice. The kits are designed for consumers to easily prepare restaurant-quality side dishes, which require little to no chopping, in as little as three minutes.

“What better place than the New York Produce Show to showcase our expanded line of Urban Roots Veggie Side Kits,” says Michael Muzyk, President of Baldor Specialty Foods. “Now retailers can bring Baldor’s industry-wide reputation for quality to their grocery shelves.”

“With Baldor’s Urban Roots Veggie Side Kits, it’s like having a skilled sous-chef joining you in your kitchen but you get to take all the credit,” says Baldor’s Senior Director of Marketing & Development, Benjamin Walker. “All the work is done for you, and now with our expanded line of vegetable roasting kits, customers have even more choices in fast prep, quick cooking, and restaurant-quality side dishes without the hassles that come with mail-order subscription services.”

The Urban Roots kits are made from scratch daily using the same premium produce and specialty ingredients that Baldor delivers to the country’s best chefs.  Baldor’s logistical expertise allows for quick turnaround from knife to shelf in less than 24 hours, so home cooks know they are getting seasonal ingredients at the peak of freshness. Unlike traditional meal prep kits, no subscriptions or commitments are necessary, because these kits are available right in the local grocer’s produce department.

Be sure to follow Baldor Urban Roots on Instagram @meeturbanroots and check out the Urban Roots website for a complete line-up of available selections:  https://www.eaturbanroots.com