Blue Fountain Media White Paper Reveals How Trust Converts Real Estate Website Visitors Into Clients
Industry: Advertising & Marketing
Report Illustrates Digital Marketing Techniques Real Estate Agencies Can Use To Build Goodwill With Prospective Home Buyers Concerned With One Of Life's Biggest Decisions
New York, NY (PRUnderground) July 25th, 2017
Blue Fountain Media, a leading NYC-based digital marketing agency, released a white paper today that identifies the digital marketing techniques successful real estate agencies are employing to attract buyers. The report, entitled “How Realtors Are Attracting Buyers in the Digital Age”, explains how a professional, modern, mobile friendly web site and informative social media communications work together to build trust with prospective home buyers. That trust plays a critical role in the home buyer’s ultimate choice in a realtor, the report contends.
“Optimizing your real estate agency’s digital presence and speaking to the needs of today’s tech savvy home buyers is key for bringing in new clients,” says Blue Fountain Media’s founder and managing director, Gabriel Shaoolian. “While the real estate agent is still king in the buying process, this white paper shows that specific digital strategies realtors need to follow to entice interested prospects for their agents.”
With a focus on best practices for websites, the white paper points out that real estate companies need to build trust for their brands in the digital age and that the best way to do this is to invest in high-quality professional digital assets and content. A website is ultimately a reflection of the realtor’s brand values and quality of service. By signaling its digital professionalism to site visitors, real estate companies, by extension, demonstrate their trustworthiness.
“It’s not just web sites,” reports Shaoolian. “Real estate companies are building trust through social proof in three keys ways: a strong presence across a multitude of social platforms, an investment in creating and sharing video content, and a focus on engaging client testimonials.”
Realtors looking to enhance their digital marketing techniques are urged to download the free white paper and learn how creating unique, trustworthy and engaging content that anticipates the interests of their clients will convert these site visitors into potential clients.
This Blue Fountain Media exclusive report for realtors can be downloaded at:
About Blue Fountain Media
Blue Fountain Media A Pactera EDGE Company, is a leading provider of Data-driven, Intelligent, Digital Experiences. Blue Fountain Media works with global enterprises to create high-performing, data-driven websites, and cross-platform integrated marketing campaigns. Blue Fountain Media’s clients include: Element Solutions International, Hillenbrand, CDK Global, Peterbilt Motors, Workfront, Cathay Bank, and more.
