Brand4Market Presents A Marketing Toolkit for Building Business Webinar for IAPSC
The IAPSC webinar specifically targeted business owners to help understand marketing and lead generation at a time of seemingly endless media options.
Hope, NJ (PRUnderground) April 21st, 2019
Brand4Market president Wendy Flanagan was a guest presenter for an International Association of Professional Security Consultants (IAPSC) lunch and learn webinar. The webinar was specifically targeted to helping business owners understand marketing and lead generation at a time of seemingly endless media options.
Flanagan covered a basic marketing toolkit comprised of: Logo, Corporate Website, Brochure, Google Business Listing, Letterhead + Envelope, Business Card, LinkedIn Personal Page, LinkedIn Company Page, Elevator Pitch, Traditional Sales Letter, and Email Sales Letter. The session included social media marketing and social media networking using LinkedIn to identify and engage with prospects.
Emphasis was given to understanding target audiences, benchmarking against competitors, and building brand differentiators.
The session included an active Q&A session where participants received personalized answers regarding specific marketing needs including industry organization support, Google AdWords, and more.
About the International Association of Professional Security Consultants (IAPSC)
Security consultant members of the International Association of Professional Security Consultants (IAPSC) represent a unique group of respected, ethical and competent security consultants. IAPSC members provide security project consulting including security risk assessments, security operations, security surveys, security training, security management, security plans, information technology (IT) security and many other areas of expertise. Visit IAPSC at https://www.iapsc.org.
Founded in 2010 by Wendy Flanagan, Brand4Market provides digital and traditional creative services to marketing leaders and business owners for B2B and B2C marketing. Client industries include accounting, construction, electronics, finance, insurance, legal, market research, non-profits, retail, and security. Clients enjoy professional, responsive service and deliverables such as: branding, CRM consulting, CMS consulting, collateral design, direct mail, ecommerce, email marketing, marketing automation consulting and implementation, marketing planning, print and online advertising, SEO, social media marketing, trade show design, website design and development, and website maintenance.