Bryan Honda Celebrating Amazon Prime Day with Special Pricing

Industry: Automotive

Clients will receive special pricing on the vehicle of their choice when they use

FAYETTEVILLE, NC (PRUnderground) July 5th, 2017

Amazon doesn’t sell cars at this time, but that isn’t stopping one local Honda dealership from celebrating Amazon Prime Day with special deals.

Bryan Honda’s name has become synonymous with special incentives and dynamic digital marketing programs, and the dealership has found another way to merge these two to create a special offer for clients.

The dealership, which is North Carolina’s oldest Honda dealership, will be recognizing Amazon Prime Day with special pricing on new vehicles when clients use

The messenger is a newly launched platform that lets clients seamlessly interact with the dealership to schedule appointments, offer finance pre-approval information, and display the dealership’s inventory of vehicles. The messenger bot had 17,000+ conversations to help clients find the vehicle they’re looking for, view financing options, and more. The bot was recently a featured bot on Facebook for the automotive industry.

Bryan Honda’s dedication to leverage e-commerce to best suit the needs of their clients is the same as the world-renowned online marketplace Amazon, and the dealership is thrilled to offer clients exceptional pricing on the vehicle of their choice on Amazon Prime Day. On July 11, 2017, clients who are signed up with will receive special pricing on the vehicle of their choice when they use the “Find My Car” feature with the bot.

According to Tim Roussell, General Manager at Bryan Honda, “I want to cater to those individuals that look at purchasing a vehicle like buying a TV online. They want the best product at the best price delivered or available for quick and easy pickup.”

Roussell is dedicated to disrupting the automotive ecommerce industry and helping clients find online vehicles, which is why he hired “The Social Media Superman”, Rico Glover, to head his team for building a fully functional automotive ecommerce team.

“Our dealership is not trying to be like other dealers,” said Glover, Certified Digital Marketing Professional and Chief Digital Officer at Bryan Honda. “We listen to what clients and prospects want. Every month we get an email or post from others in the automotive industry saying that’s not the way to go. Our response is that we don’t want to be one of many dealerships, we want to be the one dealership people think of purchasing a Honda from.”

Bryan Honda is inviting people from across the country looking for Hondas for sale online to sign up and use the “Find My Car” feature at ahead of Amazon Prime Day to receive their special pricing on July 10. Bryan Honda has stated that they will help clients arrange deliveries nationwide. More information can be found at

About Bryan Honda

Bryan Honda is located in Fayetteville, North Carolina, and proudly serves the surrounding area with a strong commitment to customer service in every aspect of the car buying process. Bryan Honda offers a wide selection of vehicles and a knowledgeable team who strive to deliver a seamless, hassle-free experience to everyone who walks onto the lot.

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Rico Glover, Digital Strategist and Certified Social & Community Manager
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