Business loan marketplace, Lendinero launches a new feel and look

Lendinero, an online business financing facilitator and syndicate lender, announced that it has changed its website.  Today, Lendinero has updated the site’s look and feel.  

Humble Beginnings Led Lendinero To Build a Great Site  

The company’s first site was launched in 2013.  The first website did not have automated tools, did not provide information, and was not appealing. There is a reason why the initial site was this way. Lendinero was founded by Gil Zapata in 2013 with only $3,000.00. In fact, the company did not launch officially until January of 2014. Instead of raising capital, Gil decided to bootstrap the venture.  Since inception, the Latino-owned Fintech company has grown gross revenues in excess of 400% and net revenues in excess of 900%. The scarcity of working capital for Lendinero did not allow them to pay for designers, programmers, and create a site aligned with the Fintech industry.  Since 2014, the company has grown at a fast pace. Lendinero has issued over $20 Million in business financing since inception. 

Businesses can make a better a decision 

Prior to launching this new site, Lendinero had tried two previous looks.  The new site has its own automated loan application for business borrowers, a blog consisting of over 300 articles, press releases, business financing program information and other tools.  The objective of the new site is to change not only the appearance but the overall online branding for Lendinero.  The new site aligns with Lendinero’s mission to provide businesses with the information they need prior to taking out a business loan. 

Reinvesting into online presence in the business loan marketplace 

Today, the company is reinvesting into its online presence.  As a result, Lendinero created a new logo, a brand-new look to its website and created an automated loan application for users.  The company believes that it’s a true turning point from an aesthetics and technology perspective.  

Gil Zapata, founder and CEO of Lendinero states, “Change is crucial when your only presence is online.  We conduct 100% of our business online or in a digital manner.  Changing our site was not only important for our online presence, but bigger goals we have online."  

"You can’t engage in SEO, SEM, or other digital marketing strategies if your primary site is not top-notch.  Having a site with information, functionalities, and APIs is important for an overall digital marketing strategy…..

You can launch a landing page to capture new clients.  However, consumers do a lot of research online.  They just don’t fill out a landing page.  They want to inquire information about the company.   More important, when you are conducting financial transactions online. 

Our goal is to assure that our customers can obtain any information they need before they make a big financial decision with us.  Obtaining a business loan is online is not the same as buying a cellular on amazon.com.  This is part of the reason why we launched a brand-new site for Lendinero. This is just one of many initiatives we are taking to look better online.  Our designers and programmers are working hard every day to improve all aspects of Lendinero online."  Listening to everyone was important to launch a new site for Lendinero,” said Gil Zapata.  

About Lendinero

Lendinero, is a leading provider of business funding to Minority-owned and Latino-owned businesses. Founded in 2014, Lendinero utilizes its own proprietary automated online loan application platform — available in both Spanish and English. Lendinero acts as an online marketplace and syndicate lender. Today, Lendinero offers a wide range of term loans, lines of credit and invoice financing customized for the needs of small business owners. The company has received 5 star ratings on Google, Trustpilot and other online rating systems. Lendinero has been featured in numerous publications to include: Forbes Magazine, Entrepreneur, Debanked, The Miami Herald (El Nuevo Herald), Negocios Magazines and other major publications. Lendinero is the leading Fintech company that is addressing the needs to Latino-owned businesses in the U.S.

For further details, please feel free to visit https://www.lendinero.com/. Or contact them at contact@lendinero.com to accommodate other concerns.