Carmenere Captivates in a Three-month Educational Promotion Launching this Black Friday

Industry: Food and Drink

Carmenere Day is celebrated each year on November 24 by wine lovers around the world to commemorate the rediscovery in 1994 of the carmenere grape variety in Chile.

New York (PRUnderground) November 24th, 2017

Carmenere Day is celebrated each year on November 24 by wine lovers around the world to commemorate the rediscovery in 1994 of the carmenere grape variety in Chile. This year on Carmenere Day, Wines of Chile USA announces the launch of a four-month promotion with Snooth Media. The “Captivating Carmenere” program, set to run online offering a range of experiential touchpoints for wine consumers, members of the wine trade and journalists to learn about the history and quality of this captivating grape variety.

Activities include virtual winemaker-led tastings open to all; a Masterclass for select journalists; and a suite of digital communications via Snooth Media and Wines of Chile digital and social media channels, including an educational microsite. The three-month promotion leverages the increasing power of digital media to reach wine consumers where they are and with the wine content they crave.

“Chilean Carmenere brings both a fascinating story and captivating wine to the table,” reports Mark Angelillo, Snooth co-founder and chief taster. “The grape’s savory fruit flavors are suited to a range of palates. Those who seek a high quality-to-price ratio whether dining out, shopping online or at a favorite local retailer will find a perfect fit with Carmenere.”

“Carmenere Day coincides with Black Friday this year,” noted Wines of Chile USA Executive Director, Marybeth Bentwood, “offering wine lovers the perfect opportunity to discover a great new find. Wine is a great gift to give and receive. Wine lovers will love discovering the incredible story behind Carmenere and they’ll enjoy sharing a delicious bottle with friends and family throughout the holidays.”

Activities will run through February 2018 and will include online retail sales of 7 top quality Chilean Carmenere, two virtual winemaker-led tastings in December, a dedicated microsite at, educational newsletters to Snooth’s 400,000 subscribers, run-of-site media display on, and ongoing social media promotion and engagement.

About Wines of Chile

Wines of Chile is an organization committed to promoting the quality and image of Chilean wine throughout the world. It has offices in Santiago, London and New York, as well as representatives in Canada, Ireland and Denmark. Wines of Chile also works closely with ProChile to develop and offer promotional and educational programs in Asia, Latin America and Europe. Wines of Chile’s 86 member wineries belong to Vinos de Chile and represent 88 percent of Chile’s bottled wine exports.

About Snooth Media

Snooth is the world’s largest wine website. It offers original, engaging editorial content and innovative technology to help its 1.8MM+ registered members and its 650K+ newsletter subscribers discover and navigate the world of wine. Snooth members actively engage on the site reviewing wines, shopping for wines, and learning about grapes, vintages and regions. Snooth is headquartered in New York City. To learn more, visit

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Nonni Strategic Marketing

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