City of Morristown Selects Sports Facilities Management (SFM) as Outsourced Community Center Operator

After a competitive RFP process, the City of Morristown has selected the Sports Facilities Management (SFM) as the outsourced operator for their $36 million Community Fitness and Aquatics Center. The 115,000 square-foot facility, designed by Lose Design, is slated to include 4 hardwood courts, 25-yard swimming pool, and state-of-the art fitness center among other amenities. The facility is scheduled to open to the public in 2022 with membership sales beginning in 2021.

Tony Cox, City Administrator, commented, “The Community Center has been years in the making. We are creating something really exceptional for the residents of Morristown and surrounding communities. With SFM’s experience in operating high-performing facilities, we’re confident they’re the best choice to serve the City and manage the facility to the highest standards.”

The Clearwater, Florida based firm manages properties in more than 20 states including publicly-owned properties with community recreation programming including Bridgeport, WV, Wheeling, WV, and Hoover, AL. In addition to managing daily operations, marketing, training, and programming for the facility, the firm has also been engaged to work alongside the design team for Venue Planning and FFE/OSE Procurement services during construction.

CEO and Founder of SFM, Jason Clement said, “We are already collaborating with the City and design team as this Community Center will represent the best in recreation, sport, banquet, adventure and fitness technology and space. The robust programming, design and operating methodology will create a spectacular community resource for the residents of Morristown for decades to come. This facility is going to have lasting benefits to the health and economic vitality of the community, and SFM is honored to partner with Morristown toward that end.”

Over the next 18-24 months, SFM will recruit and train facility staff that lives, works, and plays locally as well as develop the logo and brand, execute a marketing campaign and membership sales, and develop programming and events.

About The Sports Facilities Companies

The Sports Facilities Companies (SFC) is the nation’s leading resource for the planning, development, and management of sports, recreation, golf, ice, aquatics, fitness, wellness, and events facilities. SFC helps community leaders and developers create places that bring people together, improve quality of life, and deliver measurable, lasting results. As a turnkey partner, SFC supports projects from early planning, feasibility, and program development through professional facility management and high-performing operations.

SFC’s integrated platform includes the Power Wellness and Spirit Golf Management brands, expanding its ability to serve communities across recreation, health, wellness, and outdoor assets. With more than 140 venues and approximately 7,000 team members across its network, SFC welcomes nearly 30 million guest visits and generates more than $1 billion in annual economic impact each year. To learn more, visit sportsfacilities.com and thesfnetwork.com.