Craftsmen Industries, Inc. Designs and Installs Activations for Anheuser Busch Hotel During Super Bowl LVII

Industry: Advertising & Marketing

St. Louis-based large format printing company works with creative agency 160over90 to create Super Bowl activations for the Anheuser Busch Hotel and install them at the Scottsdale at McCormick Ranch Hotel.

St Charles, MO (PRUnderground) March 27th, 2023

Recognized for their large-scale G7 master printing projects, Craftsmen Industries, Inc. utilizes their unique skill set to design and fabricate one-of-a-kind vehicles, graphics, and experiential displays for their clients. Creating and installing custom graphical elements for eight Anheuser Busch activations for the 2023 Super Bowl was no small feat. With their experience creating top-quality prints and excellent designs, Craftsmen Industries, Inc. was a top choice to help bring this project together.

For over 40 years, Craftsmen Industries, Inc. has been expanding its skills to meet the needs of its clients. With over 170 employees working under one roof, they thrive on innovating new ways to make every project shine. Because they keep all work in-house, they can collaborate to accommodate special requests while keeping projects on schedule and within budget.

“With eight different smaller activations, this project presented our team with significant challenges,” stated Mark Steele, CEO and Co-Owner of Craftsmen Industries, Inc. “However, these types of projects highlight the areas in which our team really excels. Our coordination and collaboration kept the project moving forward and allowed us to deliver stunning graphic solutions for all eight with the quality and excellence we pride ourselves on.”

160over90 led the effort to create all eight activations for the Anheuser Busch Hotel. All activations were located at the Scottsdale at McCormick Ranch Hotel and included dining experiences, bars, and a pool party. Craftsmen enhanced the Anheuser Busch branding and company atmosphere with large-scale wraps, custom-wrapped surfboards, back-lit three-dimensional signs, logos, and custom-crafted bar tables.

“This project allowed our team to showcase their skill with large format printing and vinyl wraps,” remarked Steele. “We are extremely pleased with the event’s outcome and success as a whole.”

Craftsmen Industries, Inc. has become a leader in large scale printing and custom trailer design. In the past, they have completed projects for Harley-Davidson, Callaway Golf, and HyVee. For more information on Craftsmen Industries, Inc. or past projects they have completed, visit or call (800) 373-3575.

About Craftsmen Industries

Introducing a full product line of trade show exhibits and event service solutions from ISO 9001:2015 certified experiential marketers dedicated to the highest quality large format printing and mobile marketing vehicles.

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Mark Steele
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