Dauntless Jaunter Recalibrates & Rebrands as a Complete World Education Website
Industry: Travel & Leisure
A leading travel blog and website for travel tips and advice founded in 2010, Dauntless Jaunter has broadened its focus and redesigned its website for 2020 and beyond.
New York City, NY (PRUnderground) February 6th, 2020
Encouraged by the beginning of the new decade, the Dauntless Jaunter Travel Site has now rebranded as simply Dauntless Jaunter, with an expanded topical focus, design update, and a new marketing specialist.
The Dauntless Jaunter 2020 rebranding includes:
A Shift in Focus from Travel to World Education
For a decade, Dauntless Jaunter has revolved around travel, including destination guides, facts and trivia articles, an impressive tourism glossary, cultural insight, language learning, posts about history and education, and more.
From 2020, Dauntless Jaunter will rebrand as a complete educational website for people wishing to learn about the world, whether through culture, history, traditions, geography, travel, or people. The shift in topical focus also necessitates a category restructuring, taking place in late February.
An Updated Image & Design Overhaul
For the last few years, Dauntless Jaunter has employed a blue-green color scheme to coincide with the colors of the Earth and the Dauntless Jaunter logo. For 2020, a modern, bold color scheme has been implemented, including a bright magenta, banana yellow, and cloudy gray.
Along with the color update comes a complete website redesign. Once cluttered and anxiety-inducing, the new website theme aims to make content intriguing and easy on the eyes. Upcoming branding changes include a new logo currently being designed, as well as unified branding across all Dauntless Jaunter social media channels.
A New Digital Marketing Specialist
Coinciding with the Dauntless Jaunter 2020 rebranding, the company has brought on Mariia Kislitsyna as the new digital marketing specialist. As a master’s degree student in business strategy, as well as because of her experience in the industries of hospitality and recruitment, Ms. Kislitsyna is well-equipped to manage the digital marketing requirements of a growing educational media company such as Dauntless Jaunter.
About Dauntless Jaunter
Dauntless Jaunter is a world education website featuring articles about travel, world cultures, history, traditions, art, world cuisine, languages, trivia, tips and advice, health and safety, and more. Founded in 2010 as a travel website committed to promoting socially-conscious, culturally-aware, enlightening tourism, the company now focuses on inspiring people to learn about the world, whether through travel or simply by insightful and compelling stories, images, and videos.
