Dazlab App Developer Welcomes Jack Ferguson as Head of Growth

Industry: Apps & Software

Boutique software development company specializing in healthcare and real estate apps hires Ferguson to reach non-technical small businesses in the U.S.

New South Wales, Australia (PRUnderground) February 29th, 2024

The Dazlab team knows what a powerful tool an app can be for small businesses, but they also know that many of these businesses don’t know much about app development. It is in this non-technical, small business space in the U.S. that Jack Ferguson intends to make his mark as the company’s new Head of Growth.

“Our superpower is helping businesses that know they need an app but may not know exactly what they need or how to bring it to life,” said Darren Clark, Dazlab Founder. “We are a high-touch firm that can walk even the least tech-savvy customers through the entire process, from idea validation to a finished product and ongoing iterations.”

Dazlab, which is based in Sydney, Australia, occupies a unique spot as it moves to help more small businesses in the U.S. that are looking to develop or pivot an app. The company is better equipped than a freelancer, who may lack a broad range of expertise or the time to devote to each client’s unique needs. However, Dazlab is not so big that it becomes hands-off or impersonal. It is this “sweet spot” of app development services that Ferguson will be introducing to potential customers.

“We don’t have these huge teams that over-engineer apps so that clients are paying for things they don’t need,” said Ferguson. “We don’t hand clients off to a program manager and disappear. We’re in the works for the whole process until a client’s dream is a digital reality.”

Prior to joining Dazlab’s custom app development team, Ferguson served as the Head of Marketing for Burrito Bar, growing the brand from four stores to 32 in just four years. He also worked as the Head of Business Development for Sidekicker. He is MBA-qualified in both marketing and brand management.

“Jack has great vision and know-how for helping businesses understand what they need, even if they don’t know it themselves. He is just the person to bring Dazlab’s services to more small businesses in the U.S.,” said Clark.

Dazlab has deep expertise in both the healthcare and real estate fields, but its team has developed apps across a wide range of industries. To learn more about Dazlab or its mission to expand its services in the U.S. under Jack Ferguson’s guidance, visit Dazlab.global.

About Dazlab

Dazlab helps founders and entrepreneurs build reliable digital products that their customers will love. They specialize in web apps, mobile apps, and business logic API. They can build a new product from start to finish or improve an existing digital product.

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