Demos Parneros Joins Character Team as Strategic Advisor

Industry: Retail & eCommerce

Demos Parneros has joined the team of home improvement brand Character. An experienced and innovative e-commerce and retail leader, Demos will serve as a strategic advisor to support their retail expansion and overall business strategy.

Boston, MA (PRUnderground) January 31st, 2023

Demos Parneros has joined the team of home improvement brand Character. An experienced and innovative e-commerce and retail leader, Demos will serve as a strategic advisor to support their retail expansion and overall business strategy.

Demos Parneros is the founder of CityPark investments, a venture fund focused on investing in retail tech and consumer companies, with a focus on socially responsible businesses.

Character is a home improvement brand that produces meticulously manufactured and selected hardware tools that last a lifetime. Each project kit attends to a specific home repair need. The brand also offers advice, tips, and ideas in the form of customer support.

Demos Parneros stated: “I am excited to be working closely with Character co-founders Alex and Suzanna as they are on the path to becoming the most helpful home improvement brand on the planet.”

In a career that spans more than 30 years, Parneros has worked as a retail and e-commerce leader recognized for consistently driving growth and improving profitability while fostering a strong and caring customer and associate culture. Alongside his role with Character, Demos also serves as a board member in the financial advisory company Wealthramp, and the AR platform Bitreel.

About Demos Parneros

Demos Parneros is an experienced and innovative retail and e-commerce leader, helping Staples grow from a startup to a Fortune 100 company, serving as President of North American Retail and E-commerce businesses. He subsequently took on the role of CEO at Barnes & Noble, leading a focused transformation plan, which eventually led to the sale of the company. In addition to previously serving on several high-profile company boards, Demos now leads CityPark LLC, which has invested in leading-edge consumer and retail tech startups.

About CityPark Investments – Demos Parneros

Demos Parneros is an experienced and innovative retail and e-commerce leader, helping Staples grow from a startup to a Fortune 100 company, serving as President of North American Retail and E-commerce businesses. He subsequently took on the role of CEO at Barnes & Noble, leading a focused transformation plan, which eventually led to the sale of the company. In addition to previously serving on several high-profile company boards, Demos now leads CityPark LLC, where he has invested in 15 companies, including several leading-edge retail technology startups.

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