Design Thinking and Innovation Leaders Partner to Launch Spark Consulting Group

Industry: Business

Spark Consulting Group, a design thinking agency, focuses on human centered design to improve business outcomes.

Iowa City, IA (PRUnderground) August 19th, 2019

Two area business leaders have joined forces to launch Spark Consulting Group, a design thinking agency, headquartered in Iowa City, IA. Mat Winegarden, Agile expert and well-respected startup mentor, along with Matt Arnold, a leader in brand strategy and design thinking, have created a new education and professional services organization. Spark Consulting Group focuses on helping companies improve business effectiveness through innovation and customer insight.

Many organizations fail to realize the critical advantage that they can gain by focusing on customer experience. By bridging the gap between what customers want and what companies think they want, organizations can substantially strengthen their return on investment. Spark Consulting Group helps organizations compete on customer experience through their unique approach to service delivery, customer research, and experience design.

Mat Winegarden will serve as Continuous Discovery Coach, focusing on helping customers utilize modern research techniques and Agile delivery methods to improve customer understanding. Matt Arnold will serve as Chief Catalyst helping companies leverage their super powers, so they can better meet customer needs. The catalyst title is a nod to Spark Consulting Group’s belief that many companies already have the raw materials they need to succeed and they just need help pulling everything together. 

Mat Winegarden says “our approach helps teams create, test, and deliver products and services customers will love.”  While Matt Arnold notes Spark “looks forward to partnering with premier organizations to harness the power and potential of design thinking so they can deliver innovative solutions to their most pressing issues.” Spark Consulting Group is excited to be headquartered in Iowa City. Arnold says that “Iowa City’s roots in storytelling, education, and scientific advancement, combined with the exciting economic development efforts and vibrant business community make it a perfect place to launch Spark Consulting Group.”  

Spark Consulting Group’s initial offering will include professional services, education and training, as well as coaching and consulting for business leaders and product managers. 

Contact Info

Spark Consulting Group

136 S. Dubuque Street

Iowa City, IA 52240 


About Spark Consulting Group

Spark Consulting Group is a human-centered design agency that serves as a catalyst for organizations seeking to better understand themselves and their customers. Spark helps clients deliver on their brand promise and continue to meet evolving customer expectations. At the intersection of modern product management, customer centricity, and agile delivery, Spark provides clarity and inspires results.

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