Digital Branding Session at NATSAP Conference Reveals Google Search Successes

Industry: Healthcare

Jenney Wilder, M.S.Ed. and Jake Weld, M.Ed. present at the 2020 National Association of Therapeutic Schools and Programs (NATSAP) National Conference in Palm Springs, California at the Renaissance Esmeralda Resort & Spa. Wilder and Weld's professional development session is on Thursday, February 6th 2020, from 3:15 pm – 4:30 pm. Their topic, Doing Digital: Why A Treatment Program’s Web Presence Matters, will be located in Crystal Ballroom 'H' at the Renaissance Esmeralda.

South Portland, ME (PRUnderground) January 31st, 2020

Jenney Wilder is the founder of, the leading digital platform for researching and comparing the Family Choice Behavioral Healthcare Industry which includes wilderness therapy, residential treatment, therapeutic boarding schools and young adult assessment, treatment and transitional living programs.  Jake Weld is the Director of Admissions and Business Development for Mansfield Hall. Located in VT, WI, and OR, Mansfield Hall guides young adults with autism spectrum disorder into college and assists with academic, social, and independent living skills. Because the annual NATSAP conference is geared towards professional development and collaboration, Wilder and Weld’s presentation is highlighting the prevalence of healthcare-related searches through Google, and is providing tools for managing brand awareness and brand visibility, revealing how to gain organic web traffic and the importance of online marketing and branding on the web. This presentation is the continuation of a presentation that Weld and Wilder gave at the 2018 NATSAP conference in Tampa, Florida.

Wilder points out that “Organic Google traffic is the gold standard of website traffic and all websites want it. We will reveal how is achieving this exposure, and provide participants tools they can utilize in their own treatment centers.”  Weld’s experience with SEO is rooted in creating site-specific content, utilizing a variety of digital tools to evaluate digital marketing efficacy, and working with web design and SEO contractors to achieve digital visibility on the crowded web.

Wilder’s first career was working at startups during the 1990’s dot-com boom. Changing careers, she worked in education and treatment, first as a Therapeutic Consultant and now as the owner of She also has a consulting business, All Kinds of Ideas. Weld’s experience includes executive leadership within both traditional and therapeutic programs for students and young adults with social and academic weaknesses. The quality, digital health, transparency, and branding of the Family Choice Behavioral Healthcare Industry continues to be a shared focus, ever since Weld and Wilder first collaborated with Shayna Abraham, MA, in co-founding the Therapeutic Consulting Association (TCA) in 2016.

“We know parents turn to the web, first, when they are faced with complex family challenges.  We also know that the professionals and organizations which can provide help and support during those challenging times are not always the most tech-savvy or digitally-minded.  We hope this presentation allows programs to put more great solutions at the fingertips of families in crisis,” says Jake Weld. Weld and Wilder hope to share their collective experience, insight, and ideas with other professionals looking to improve their brand’s digital reputation and visibility.

About All Kinds of Therapy

Launched in 2015, is an online treatment directory with varying levels intervention options for troubled teens and young adults (ages 30 and under). Advertisers must answer 40+ questions that reveal the facts about their treatment model, clinicians’ training, licensing, etc. This level of required transparency is unlike any other addiction or mental health treatment directory. With over +120K annual visitors utilize the ability to compare, review a vast library of blogs, and utilize a ‘treatment programs side-by-side’ comparison. The website also includes a monthly newsletter and industry professionals use the jobs board.

About Mansfield Hall
With locations in Burlington, Vermont, Madison, Wisconsin, and Eugene, Oregon, Mansfield Hall provides comprehensive academic, executive functioning, social, and independent living skill support to students who are going to college. Mansfield Hall students are college-capable, and due to challenges such as autism, Asperger’s, or language-based learning disabilities they benefit from wrap-around residential support as they begin their college career.

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