Doug Peterson, Co-founder of a 2021 ThreeBestRated® award-winning real estate firm, talks about the impact of technology in real estate

Industry: Business

Belleville, Ontario, Canada (PRUnderground) May 15th, 2021

The real estate sector is greatly influenced by technology. From online listing to virtual tours, technology has changed all aspects of the industry. The rapid growth of the real estate industry in recent times is because of the inclusion of technology. In what ways digital tools influence the real estate market? Let us ask a leading realtor.

We sat with the Co-founder of Rufo Real Estate Team, a 2021 ThreeBestRated® award-winning firm, to discuss the recent technological advancements in the real estate sector and how it influences the sale.

“I have always strived to be at the forefront of technological changes in our industry. I had the first “interactive’ real estate website in our market in 1997. An early adopter of cloud-based systems, Slack team communication, CRMs and more.”, says Doug, Co-founder of Rufo Real Estate Team.

He goes on to say, “More recently digital-signatures, 3D modelling, big data, AI and much more are creating new opportunities. The Covid19 pandemic accelerated the adoption of many of these tools. Though our team was already operating in a mostly cloud-based environment, Covid pushed us to fully digitize our processes so that our whole team could operate remotely.”

Doug feels that the adoption of technology has enhanced the client experience. He says, “There is no “paperwork” as all our documents are usually signed and managed digitally. Zoom meetings for market evaluations and offer presentations make the whole process more efficient and leave a clear trail of the transaction.” Also, it has been very helpful for them to work from home during the pandemic. “This digital/remote/cloud model has allowed our team to work from home since March 2020. Work from home and double our business.”, says Doug happily.

About RUFO REAL ESTATE TEAM – Belleville, Ontario

Doug Peterson and his wife, both being realtors, formed Rufo Real Estate Team in 2001. Their goal is to provide authentic and ethical real estate services that enhance their client’s lives and net worth. Doug and his wife, Judi Rufo, have been licensed Realtors for 34 and 28 years.

“We became obsessed with systems, support and tools that would simplify and smooth out the real estate journey.”, says Doug, while talking about their journey. Doug is proud of his team, especially the administrative team. He says, “We knew that administrative support was a key element to our success. Our admin department is still the heartbeat of our team. Without Anna, our Office Manager, and Nadia, our Listing and Deals Coordinator, we could never deliver the level of service our clients enjoy.”

The Rufo Real Estate Team always strives to fulfill the goals of their clients. Doug says, “Our philosophy of working in the client’s best interest beyond all else.” Doug takes immense pride in building a successful team with a supportive, family-like culture. “Leading such an amazing group of people is rewarding and fulfilling. In turn, we deliver a unique level of support and service to our clients.”, he adds.

The Rufo Rufo Real Estate Team consistently ranks in the top 1% of over 18,000 Royal Lepage agents across Canada. Last year, they moved into the Top 50 of all Royal Lepage agents across Canada. Also, they are a recipient of the prestigious 2021 ThreeBestRated award. On winning the award, Doug says, “This was a surprise! Very unexpected! We are honoured and grateful we are doing something right to deserve this third-party ranking.” Doug attributes all their success and achievements to their clients. He thanks their loyal clientele for referring them repeatedly to their family and friends.

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About ThreeBestRated

Three Best Rated® was created in 2014 with the simple goal of finding the top 3 local businesses, professionals, restaurants, health care providers, and everything in-between, in any city. Every business is meticulously handpicked by our employees. We check business’s reputation, history, complaints, ratings, proximity, satisfaction, trust, cost, general excellence, reviews, and more, using our 50-Point Inspection. We only display businesses that are verified by our employees. Other places will call this “hard work” and “unnecessary”. We call it “due diligence” and “the right thing to do”. Our website is updated on a regular basis for quality and the latest business information.

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