Elerfine Marketing Reverses 55% Traffic Decline, Delivers 97% Growth for National Hospice Provider in 9 Months

Elerfine, a digital marketing agency for hospice providers, today announced results from a nine-month engagement that reversed a national hospice provider’s steep traffic decline and established the organization’s first-ever lead attribution system across all 52 locations.

The multi-state, for-profit hospice provider had experienced a 55% drop in organic website traffic under its previous marketing vendor due to outdated SEO practices and failure to adapt to Google’s AI-powered search results. Within nine months of partnering with Elerfine, the organization achieved a 97% increase in organic traffic and a 210% increase in search impressions while gaining complete visibility into which marketing channels drive actual patient admissions.

From Freefall to Growth

When Elerfine began the engagement in April 2025, the hospice provider faced multiple critical challenges: declining search visibility, toxic backlink profiles from previous SEO work, deteriorating content that had once performed well, and zero ability to track which website leads converted to patient admissions.

“Their previous marketing partner wasn’t cutting it, and switching to Elerfine was honestly refreshing,” said the organization’s Corporate Projects Director. “They’re proactive, transparent, and actually collaborate with us instead of just sending scheduled reports. In the first six months, we saw a 26.63% jump in traffic, and they rolled out a lead capture and tracking system across all 53 of our locations. I highly recommend them to any business looking to scale their marketing.”

Beyond Traffic: Building Revenue Infrastructure

While traffic recovery drew immediate attention, Elerfine’s most significant contribution was implementing a comprehensive lead-tracking and distribution system that the organization had never had. The system now captures every form submission, routes leads to the appropriate location contact, and tracks which leads convert to patient admissions—revealing a 22% close rate on web-generated inquiries.

The Elerfine Turnaround Framework

To achieve these results, Elerfine deployed its proprietary Modern Hospice Marketing (MHM) System, which included:

• Modern Hospice Marketing System: The proven marketing system that fills census without depending on referrals alone.
• Toxic backlink removal and quality link acquisition: Cleaned up damaging links from previous vendor while building authoritative backlink profile
• Strategic content refresh: Updated high-performing historical content that had become outdated and irrelevant
• AI Overview optimization: Expanded brand recognition strategies to increase visibility in Google’s AI-generated search results
• HIPAA-compliant lead infrastructure: Built tracking system across all 52 locations with proper lead routing and attribution
• Technical SEO remediation: Corrected fundamental errors from previous vendor’s work

“Most hospice providers don’t realize they’re sitting on hidden revenue,” said Neal Hopkin, Founder of Elerfine. “This organization was generating quality leads but had no way to measure them, optimize for them, or prove ROI to leadership. We didn’t just recover their traffic—we built the infrastructure they needed to make data-driven growth decisions for the first time.”

Industry-Wide Problem

The situation is common in the hospice industry, where providers often lack digital marketing expertise and fall victim to generic SEO agencies unfamiliar with healthcare compliance, patient decision-making journeys, or the unique competitive dynamics of local hospice markets.

According to recent industry data, approximately 11,400 Americans turn 65 daily—the demographic most likely to require end-of-life care—yet many hospice providers remain invisible in online search at the exact moment families are researching their options. Additionally, Google’s recent rollout of AI-generated search overviews has disrupted traditional SEO strategies, requiring specialized adaptation that many agencies have failed to implement.

“Families today research hospice providers online even when they receive a physician referral,” Hopkin added. “If you’re not showing up in search results with strong reviews and clear information, you’re losing patients to competitors—and most hospice organizations have no idea it’s happening because they can’t track the leads they’re missing.”

About Elerfine LLC

Elerfine is a digital marketing agency specializing exclusively in the hospice and senior care industries. The company’s Modern Hospice Marketing (MHM) System provides HIPAA-compliant solutions including local SEO, Google Business Profile optimization, reputation management, lead tracking infrastructure, and targeted advertising designed specifically for the hospice industry’s regulatory requirements and emotional sensitivities. Elerfine serves for-profit hospice providers across the United States with a focus on measurable admission growth and marketing ROI transparency.
For more information about Elerfine’s hospice marketing services, or to schedule a consultation, visit www.elerfine.com