Elo Heads to New York for NRF 2025!

Elo, a global leader in touchscreen solutions for retail and restaurant environments, is excited to announce its participation in NRF 2025, the premier retail industry event. Held at the Jacob K. Javits Convention Center in New York City from January 12–14, the National Retail Federation Show is the ultimate destination for discovering innovative retail technology. Elo will showcase its most extensive product lineup ever, including groundbreaking solutions set to launch later this spring.

Showcasing Industry-Leading Solutions
At Booth 5621, attendees can explore Elo’s expanding range of integrated payment solutions, including the Elo Pay 7″, Elo Pay M60 Handheld, Elo Pay 22″, and Elo Pay M100 Mobile POS Tablet. New to the lineup, the Elo Pay 10″ POS system brings Elo’s integrated payment portfolio to five versatile products, solidifying the company’s position as a leader in Android-powered payment solutions.

Elo will also be showing for the first time its revamped large-format display lineup, featuring products like the 65-inch 4K display, delivering impactful visual experiences for retail signage.

Elo’s continued innovation extends to accessibility with a preview of a product designed for visually impaired customers. This adaptive controller navigation device enables blind and visually impaired users to navigate a self-service system easily and confidently. It will be showcased and demonstrated on a self-checkout system at the front of the booth.

On Tuesday, January 14, Irfan Butt, Director of Customer Experience Technology at JCPenney, will host an engaging session on the evolving customer journey. Irfan will share insights into JCPenney’s transition to mobile-based POS systems, incorporating Elo Pay M60 Handheld devices and Elo Pay M100 Tablets with mobile-to-fixed docking solutions. This session highlights how JCPenney is leveraging Elo’s mobile products and integrated payment technology to transform customer engagement.

“NRF brings together the world’s largest retailers and technology innovators, creating the perfect platform to showcase our latest solutions,” said Craig Witsoe, CEO at Elo. “This year, we’re excited to present our most innovative lineup ever, from payments, POS and self-service, to AI and accessibility. NRF is an incredible opportunity to connect with industry leaders, explore collaboration, and demonstrate how Elo’s solutions empower businesses to thrive in a rapidly evolving retail landscape.”

Join Elo at NRF 2025
Elo invites attendees to visit Booth 5621 to explore its cutting-edge solutions, meet the team, and discover how Elo can support their business needs. For those looking to schedule a meeting, visit www.elotouch.com.

About Elo

Elo, now part of Zebra Technologies, is a global leader in interactive solutions that power digital experiences at the point of engagement. With more than 35 million installations across over 80 countries, Elo helps organizations connect with customers and employees through reliable, purpose-built touch technology. Built on a unified architecture, Elo’s portfolio spans touchscreen computers, monitors, open-frame displays, payment devices, peripherals, and cloud-based device management, supporting applications from point-of-sale and self-service to digital signage and healthcare. In fact, a new Elo touchscreen is installed somewhere in the world every 21 seconds. Learn more at EloTouch.com.

WHO IS ZEBRA TECHNOLOGIES?

Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions powered by AI. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at zebra.com

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of Elo Touch Solutions, Inc., registered in many jurisdictions worldwide. ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2026 Elo Touch Solutions, Inc. and/or its affiliates. You may quote this release with attribution.