Empowering Minority Women-Led Small Businesses: A Labor of Love from Founder Tona Michelle and Head Designer Dawn Fowlkes

Industry: Business

Tonia Boyd and Dawn Fowlkes bring fresh and exciting strategies to the table, transforming their clients’ brands and igniting growth

Washington, D.C. (PRUnderground) February 17th, 2023

October Moon Branding, a Washington, D.C., based creative branding agency specializing in minority women-led small businesses, has officially opened its doors. The mission at October Moon Branding is to empower minority women and support their creativity, insight, and potential with customized branding strategies.

Step-sisters Tonia Boyd and Dawn Fowlkes noticed a dangerous trend in branding; minority, women-led small businesses in fashion, beauty, and lifestyle were largely underrepresented and underserved by mainstream branding firms. Boyd decided it was time to make a difference in this arena, and this was the beginning of October Moon Branding.

“I started this business because I wish something like this would have existed when I started my first business a decade ago,” said Boyd, also known as Tona Michelle, Founder/CEO/Creative Director. “When I’d search for branding and marketing agencies, they looked so intimidating, stuffy, and conservative. I didn’t see myself in them, and the websites looked and sounded so confusing. This was probably their angle to attract a certain clientele.”

Fowlkes joins October Moon Branding as Head Designer/Partner. “You are your biggest advocate, and your voice deserves to be heard,” said Fowlkes.

October Moon Branding offers bespoke solutions including brand strategy, creative direction, and website development. From positioning and messaging to building sales funnels, the team at October Moon Branding is ready to help. In fact, the firm has already helped a number of clients, all of which are female-owned businesses.

“Working with Tona and October Moon Branding has been a true eye-opener for me as a new business owner,” said Ramona D. Turner at Ramona D. Organics, a current client. “Tona and her team have provided me with much more clarity as to what I need to do, and what it entails to really have a professional help you with your logo design and branding…I look forward to working with October Moon Branding for all my future needs as my business grows.”

October Moon Branding is now accepting a limited volume of clients from across the United States who are interested in growing their women-led fashion, beauty, and lifestyle brands. More information can be found at https://www.octobermoonbranding.com.

About October Moon Branding

October Moon Branding is a Washington, D.C., based creative branding agency serving minority women-led businesses in fashion, beauty, and lifestyle.

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