Ethnically inspired artisanal hot sauce company “Oye!Mirch” launches Kickstarter campaign

Industry: Food and Drink

Founder and chef Shruthi Bharathur follows up her successful line of premium chutneys with 3 new artisanal hot sauces to be initially released exclusively on Kickstarter.

Los Angeles, California (PRUnderground) January 8th, 2019

Oye!Mirch, which roughly translates to “Hello Chili!”, is the newest venture by chef entrepreneur Shruthi Bharathur. Having already navigated the successful product launch of her premium chutney line “Zesteez”, Shruthi used her experience from interacting with customers over the past years to develop a line of accessible and easy to use sauces to satisfy chefs, foodies, and weekend kitchen warriors alike. Thus Oye!Mirch was born from some of her tried and true family recipes.

The inaugural line up will include a Tomato Chili Sauce, a Mango Chili Sauce, and a Peanut Chili Sauce — each with a unique flavor profile inspired by a combination of her Indian heritage and her world travels through Asia, South America, and Europe to bring a new and exciting ethnic spin to the often generic hot sauce market. “A hot sauce should not be just a single tone of heat,” says Shruthi. “It needs a good balance of flavor, character and depth, such that you have a chance to savor it and experience it. At Oye!Mirch we have made sure to incorporate flavors and pairings that are a winning addition to any spice-loving meal”

Having already experienced the challenges of taking a food product from concept to shelf, Shruthi was looking for a way to get her new product into the hands of her loyal customers so that they could start enjoying them as soon as possible. To her, Kickstarter was the obvious solution. With its ability to marry small business innovation and a strong grassroot following, it is the ideal launch platform for her new line of hot sauces. All of the revenue earned will go straight to ramping up production and order fulfillment.

The Oye!Mirch Kickstarter campaign kicks off January 8th and can be found HERE. Oye!Mirch has a vision to disrupt the hot sauce market with fresh and exciting new flavors, and sees crowdfunding as the perfect driving force to do just that. Oye!Mirch plans to expand to both online retailers and traditional brick and mortar markets by early 2019. For up to date information please visit

About Oye! Mirch

Oye!Mirch is a ethnically inspired artisanal hot sauce brand from the creator of Zesteez line of chutneys. If you would like more information about this product or to receive future updates, please fill our our contact form at

Print Friendly, PDF & Email

Become a Fan

Press Contact

Shruthi Bharathur
Contact Us

Image Gallery