Ethos Contemporary Art Set to Host ‘Gen Art Muse 2021’ at Gray Matter Museum in Newport Beach, Featuring a Live Performance by EDM Recording Artist, Luciana & a Runway Presentation by Ninja Monk.

NEWPORT BEACH-BASED GALLERY, ETHOS CONTEMPORARY ART, SET TO CO-PRESENT ‘GEN ART MUSE 2021’ AT THE GRAY MATTER MUSEUM IN THE CANNERY ARTS DISTRICT ON JUNE 10TH

ETHOS CONTEMPORARY ART, the pop art gallery founded by artist and curator GEORGEANA IRELAND, will co-host GEN ART MUSE 2021: An Evening of Film, Art, Fashion and Music on Thursday evening, June 10th at 7pm at the GRAY MATTER MUSEUM. GEN ART, the 25-year entertainment group with a wide industry and consumer following known for innovative multi-media, fashion and art experiences, will co-produce the dynamic three-part evening before 250 members of the media, fashion and tech industries with Creative Direction by 10TH DIMENSION STUDIOS.

The three-part event will include excitement all evening. Guests will enjoy (1) a continuous live runway featuring LA-based fashion label and the newly minted Gen Art FRESH FACES IN FASHION designer, NINJA MONK, (2) a live vocal performance by recording artist LUCIANA, the debut of her new music video ‘ARTSCAPE’ and her first solo exhibition of artwork, and (3) a selection of visual works curated by Ethos Contemporary Art including Ireland’s live installation ‘PASSWORD:SAPPHIRE’ and graffiti art by AMBER GOLDHAMMER. GLOVIBES, a Billboard topper and the #1 Beatport chart DJ, will mix sounds for guests throughout the night. True to the Gen Art mission of unearthing local talent for global exposure, many of the evening’s artists and performers are curated from local talent. 12 of the 16 models in NINJA MONK’s fashion show are from the OC, including New York Fashion Week runway model IZZY KING, a current student at Corona Del Mar HS who has been featured in TEEN VOGUE, and ZANDRA DANE, who has graced the NYC runways for BETSEY JOHNSON and MISS SIXTY, as a UC-Irvine freshman.

As Ireland describes, “The evening will be a momentous time for Ethos Contemporary Art to showcase the work of our incredible talents to our loyal audience of collectors and enthusiasts, and at such a poignant time for the artists’ careers and on this planet.” All art featured will be for immediate sale on site, and guests can ‘shop the looks’ live from Ninja Monk via QR codes that will be aptly placed throughout the event. Guests will also have an exclusive chance to purchase a Gen Art membership with 20% of all membership revenue directly donated to LADY GAGA’s ‘BORN THIS WAY FOUNDATION’ through December 31, 2021. Gen Art’s CEO KERI INGVARSSON concluded, “We are honored to collaborate with Gray Matter Museum & Ethos on Gen Art’s first-ever event in ‘the OC’ alongside some of the most significant global creators in the art, music and fashion today, as we come together for one magical evening in the emerging Cannery Arts District of Newport Beach.”

The evening will also feature complimentary beverages and passed hors d’oeuvres from The Event Loft, and a special pre-party where guests can enjoy refreshments and pre-event gifting, while making their custom video-resumes, compliments of WEDGE. H2Rose (www.drinkh2rose.com) will also sponsor a one-hour open bar at 7pm and provide rosewater to guests throughout the evening. Tickets are complimentary and first-come, first-serve. For RSVP and ticket inquiries, send a request to ethos@genart.com. To join Gen Art’s membership club, which will include events during summer 2021 LA and the OC, plus national access to upcoming events at New York Fashion Week in September, Sundance Film Festival in January 2022 and during the return of Coachella in Indio next April, contact: keri@genart.com

**For all media & press inquiries: Gen Art at (323) 818 7000 or keri@genart.com**

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ABOUT ETHOS CONTEMPORARY ART

Ethos -“the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations”

Established in 2014 by Georgeana Ireland, Ethos Contemporary Art features contemporary paintings, sculptures and art glass in our galleries located in Los Angeles and Newport Beach, California. Specializing in Pop Art, Street Art, Lyrical Art, Expressionism and monumental scale art. Representing living masters and brilliant emerging artists. Visit us at www.ethoscontemporaryart.com

ABOUT LUCIANA

Dubbed ‘Queen of Electro’, Luciana has stood at the forefront of the electro nu-wave movement with a supercharged sound that has infiltrated dance floors across the globe and in the US, where she has had 8 Billboard Dance No.1’s. She is the voice behind countless club anthems with the biggest names in EDM including Tiesto, Hardwell, KHSMR, Will Sparks, Fedde Le Grande, Bassjackers, and Moguai. Her ‘in your face’ punk-edged vocals have won her a legion of fans since she first grabbed international attention with the groundbreaking UK Platinum Bodyrox track “Yeah Yeah” for which she received critical acclaim and a prestigious Ivor Novello Award nomination. Her smash hit ‘I Like That’ with Static Revenger and Richard Vission, topped the U.S. Billboard dance chart in 2011, reaching double platinum sales in Australia and garnering over 13.5 million YouTube views to date. Her recent collaboration with South American megastar Juan Magan went #1 in 9 countries on day one of release and platinum two weeks later and the video rocketed 70 million YouTube views in under 4 months. Luciana also writes pop songs for Britney Spears, Kylie Minogue and Havana Brown, staying in demand by fans and the industry. Journey with her: www.luciana.com

ABOUT 10TH DIMENSION STUDIOS

10th Dimension Studios is a creative team that delivers any possible vision and imaginative venture to life. They have created visual pieces for the likes of Platinum music artists, Kiesza, Dave Audê, Luciana, and more. The Studio has also produced virtual concert performances for EDM events, such as Groove Cruise. Their latest venture is creating an immersive world for ETHOS Gallery & Gen Art Muse 2021.

ABOUT NINJA MONK

Founded by fashion industry experts Saundra Saulnier and Helga Solrun and launched in 2021, NINJA MONK designs elevated, effortless, and versatile eco-friendly all-gender Clothes to Live In. Everybody = Every Body. Our founding philosophy is simple: Bring the change the world craves. Our impact on the fashion industry is to put Creativity and Collaboration over Consumption. We believe that longevity is the key to sustainability. Buy Less = Live More. NINJA MONK clothing is created to the purest essential forms with amazing sustainable fabrics and great fit. We focus on balance through simplicity and ‘style’ being about how you wear clothes, not just about what you wear. No Labels = Just Humans. Eco-conscious practices ground NINJA MONK’s sense of what it means to be cool and modern. We manufacturing in US factories, minimizing waste by ditching tags, single use packaging and excess trims. Our aim is to empower and inspire new voices. “Let’s spend our time in the world, not in our closets.” Shop the collection: www.ninjamonk.com

ABOUT WEDGE

Built for the demands of modern recruiting, Wedge is the video screening solution that helps companies make authentic connections with candidates – anytime, anywhere, any device. With custom interview options, world-class support and simple pricing combined with leading ATS integrations, Wedge serves as a stress-free filter to identify top talent. For more information, visit wedgehr.com

ABOUT GRAY MATTER MUSEUM & THE EVENT LOFT

Infusing art into their community for all ages to enjoy through creativity and positivity is the mission of the Gray Matter Museum. The museum’s existence stems from the need for our community to have more art filled spaces for all ages to enjoy, a place to hold private events, and for creativity and positivity to flourish. The museum hosts both public and private events, managed exclusively by the The Event Loft. Southern California’s high-profile event design firm, The Event Loft, customizes uniquely special events at Gray Matter Museum and several additional venues around the OC. To learn more,

visit www.theeventloft.com

About GENERATION ART LLC

ABOUT GEN ART
Founded in 1993 as a visual art-driven event group, and entering into fashion and film by 1996, Gen Art is among the world’s leading arts and entertainment organizations in showcasing emerging talent. The company highlights culturally significant creators in fashion, film, music and art through unique consumer experiences and branded collaborations. The company has produced over 5000 multimedia, film, fashion, music, art, tech and culinary events globally, launching the careers of celebrated alumni including Zac Posen, Rebecca Minkoff, Philip Lim, Jason Reitman, Sofia Coppola and Sheppard Fairey. Since 2014, the company has been headed up by fashion industry executive Keri Ingvarsson and a small team of private investors. For more info www.genart.com