Femme Babe™ helps LGBTQ+ Community Celebrate Pride with Femme Tees and More…
Industry: Lifestyle
New brand aims to help ‘femmes’ with a philosophy of “Express Yourself, Be and Feel Seen”
Chicago, IL (PRUnderground) December 18th, 2018
“Femmes” of the LGBTQ+ community have often felt invisible because of their feminine appearance and demeanor, which does not fit in with the stereotypical “butch” or “androgynous” roles of queer women. When a femme is perceived to look in any variation of what a “traditional” feminine women looks like, many people assume that she is straight. Terms like, “You’re too pretty to be gay” and a questioning of identity from the straight and LGBTQ+ community alike becomes quite a common annoyance for a femme to face.
Femme Babe™ was created to represent the femme who is stylish yet simplistic and enjoys making a subtle statement. Femme Babe™ recognizes that femme invisibility within the LGBTQ+ community has long left femmes feeling unseen within the very community that they call home, and for that reason, they have just launched a brand designed to help this seemingly hidden segment celebrate their pride, along with feeling and being seen. The design elements serve as a wink or head nod to your fellow femme and to others in the LGBTQ+ community that catch on to the prideful designs.
According to Femme Babe™, their mission is to instill a sense of strength, courage, and positivity within feminine self-identified humans of the LGBTQ+ community with designs that have the intent of supporting and celebrating one another.
Femme Babe ™ creator states, “From my experience and perspective as being femme, there’s not just a sole “coming out” moment or story. I remember in my early stages of discovering my queer identity, going to lesbian bars and being asked, ‘ Why do you straight girls always hangout at our bars’, to current day commentary like, ‘Your boyfriend/husband must be very lucky to have you’. Those comments coming from gay and straight folks alike. I’m not the girlish of girls, so whew, I imagine what a high-femme must feel like. Even looking on social media, there are pages dedicated to representing tomboys, androgynous and ‘butch”’types of women. These pages have a strong following and social bond. I’d like to see femmes have that same sense of encouragement and identity.”
The Femme Babe™ visibility logo consists of an eye to represent visibility. The eye is the center of a heart, which is engulfed, in traditional pride or rainbow colors.
Aside from form-flattering, stylish tees, Femme Babe™ customers can also find hoodies, sweatshirts and accessories such as iPhone cases and mugs with the Femme Babe™ visibility logo and other minimalistic, prideful designs.
The Femme Babe™ goal isn’t just looking to create clothing or accessories. Instead, they want to help support and build femme visibility and inclusivity through a community of like-minded people.
By wearing the Femme Babe™ brand, the femme community can grow together. Consumers are encouraged to show off their Femme Babe™ apparel and accessories on Instagram by using #femmebabe to help put a face to the brand and bring the community closer together.
About Femme Babe™
Femme Babe™ is a LGBTQ+ femme visibility lifestyle brand offering minimalistic designed graphic tees and other queer themed items.
