FIG Strategy & Consulting Demands Companies Get Real About Diversity

FIG Strategy & Consulting is done with the empty promises, and hollow efforts of brands who believe an increase in minority hires is the best and only solution to their “diversity problem” and is challenging them to go beyond the bandwagon to create real, lasting results.

“To us, a company’s hyper-fixation on vanity metrics isn’t a client-centric approach; it’s a ‘self-centric’ approach that ultimately does more to hurt their bottom line than it does to help,” said FIG founder TaChelle Lawson.

Lawson says a company’s constant parade of new minority hires isn’t newsworthy and shouldn’t be viewed as an accomplishment. Though increasing the number of minority and women hires and vendors within their organizations is an essential first step in their diversity improvement strategy, it is not the strategy itself.  

What’s the better strategy? Hiring candidates based on their qualifications and the company’s core values helps grow and enrich the customer brand experience, which ultimately increases revenue.

FIG Strategy & Consulting helps their clients drive brand equity growth and increase market share through five key areas: brand strategy, diversity growth strategy, culture transformation, and strategic sourcing. 

Lawson notes that while diversity is a fact, inclusion is a choice, and many firms make the mistake of confusing one for the other. 

She added, “While diversity’s chief concern is ticking off the cultural boxes necessary to create the illusion of inclusion – true inclusion chooses to focus on creating the conditions to help women and minorities thrive while delivering real, measurable value for the brands they partner with, in return.”

“From that vantage point, a firm’s decision to increase the number of women and minorities among its ranks becomes one motivated by doing what’s best for the business and its clients, not popularity and politics. It’s time to do better, and I can’t think of a better time than Black History Month to start,” she concluded. 

About FIG Strategy & Consulting

FIG provides diversity and inclusion brand incorporation and marketing development strategy without all the fluff. We dismantle the need for DEI by normalizing diversity of thought, raising cultural awareness and promoting emotional intelligence to make our world a better place for everyone. There’s power in perspective, and we know there’s power in integration; from research and strategy to design and experiential, we work with our partners to unleash powerful brands.