Grand Marketing Solutions Acquires Event Management Company

Industry: Advertising & Marketing

Illinois based marketing company, Grand Marketing Solutions, acquires Barton Event Management (BEM) to add a new virtual event strategy to their impressive list of marketing offerings.

Libertyville, IL (PRUnderground) May 13th, 2020

Specializing in digital marketing for more than a decade, Grand Marketing Solutions (GMS) knows how to leverage new technology and with the recent acquisition of Barton Event Management (BEM) now adds a new virtual event strategy.

“We call it Virtual Engagement,” said Karl Hofmeier, President of GMS and BEM. “No one really knows how long social distancing will be around so it’s time to take a fresh look at a true event solution.”

By now, a lot of people have probably tried virtual meeting platforms such as Zoom or Facebook Live as a way to go virtual with small business meetings. GMS helps you go beyond this scenario with professional assistance starting with the pre-planning stage through the actual event and then to complete the process with expert analysis and meaningful follow-up with the attendees.

“Our advance planning model has always included a virtual component,” said Alexander Barton, former President of BEM and new Director of Events with GMS. “Now with increased restrictions on live gatherings, we have developed a scalable, virtual model to increase audience participation and engagement for events of any size.”

Similar to in-person events, GMS and BEM take the time to create all the specifications from a detailed event schedule including audio/visual design along with innovative event promotion. We are also content experts with the coordination of speakers, educational logistics including master of ceremonies hosting activity.

“The best way to effectively accomplish anything is by using the right team,” Hofmeier says. “A team of experts with complementary skill sets allows us to quickly out maneuver the competition even in tough changing markets.”

GMS is a digital, data-driven company first and foremost. Our team bases tactical alignment on our active data insights based on decades of marketing science. A practical application of technology as it supports our overall strategy is how you win, and it never ends.   Analyze. Strategize. Implement. Evolve.

For more information, please call 847-615-8200 and visit and

About GMS

Since 2007, the mission at Grand Marketing Solutions (GMS) has been to help businesses grow their top-line with the highest ROI possible. This includes understanding the complexities of new online tools and technology. GMS comprises full-time marketing professionals with a proven process and results-oriented track record who integrate with internal resources to provide the depth needed for success.

About BEM

Since 1996, Barton Event Management (BEM) has provided full-service event planning, marketing and onsite logistics with a unique specialty in faith-based and religious events. BEM is devoted to optimize events through marketing, sales and publicity tactics which in turn generate revenue from exhibits, sponsorships, advertising, attendance, professional development and more.

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