Griddly Adds S.T.E.A.M. to ASTRA

Griddly gets ready to “bond” with attendees at The American Specialty Toy Retailing Association (ASTRA)  Trade Show when it demonstrates its new Just Add Glue activity kit.

Griddly Games looks to have all eyes stuck on booth #430 for the ASTRA Show held at the Pennsylvania Convention Center (1101 Arch St in Philadelphia), June 25-28.

Last year, Griddly shined a light on solar power with its “hot” new Just Add Sun solar powered craft kit. Just Add Sun joined Griddly’s STEAM (Science Technology Engineering Art Math) product category that already included the company’s best-selling Just Add Milk science activity craft kit.

This year, Just Add Glue (MSRP $24.95 for ages 8 and up) is the exciting new science activity kit that is sure to stretch the imagination! Use this cool new kit to create different forms of super stretchy polymers and make them bounce! By creating gluey gooey putties that can be picked up, stretched, and even rolled into a ball that bounces. Experimenting with the Just Add Glue kit let you mix separate batches of varying amounts of two main ingredients to witness the difference that consistencies can make. The product allows an underlying lesson about states of matter including liquids and polymers. It’s a basic introduction to chemistry and material engineering.

Reisa Schwartzman, founder and president of Griddly Games, said, “Expanding off of our Just Add science and craft activity kit line, we continue to develop more activity products that engage children and encourage fun and interest in science.”

Just Add Glue joins Griddly Games’ family of award winning products that include Just Add Milk, Just Add Sun, Show Me The Kwan, Wise Alec™ board game, Wise Alec™ Junior, Wise Alec™ Expansion Packs (Body Works, Bright Ideas, Civilize This, Nature Nuts, and Sports Buffs), Oversight, Rainbows and Storms, Words of the Wise and Chronicles of the Mind, and the company’s Griddly Headz™ NASCAR®, Baseball and Hockey sports-themed games.

About the American Specialty Toy Retailing Association (ASTRA): With more than 1300 members, the American Specialty Toy Retailing Association (ASTRA) is the largest association for companies in the toy and children’s products arenas. ASTRA and its member companies promote the growth of the toy industry by delivering products that serve children’s best interests.  For more information, visit www.astratoy.org. Each year, the ASTRA’s Marketplace & Academy is THE place for inspiration, connection & deals! At the show, attendees discover the coolest toys from the newest manufacturers and take advantage of show-only discounts. ASTRA’s Marketplace & Academy is known for its productive but relaxing atmosphere and all the one-on-one relationship-building time with toy manufacturers that’s hard to get at other industry events.

About Griddly Kids

About Griddly: We are the creators, manufacturers and marketers of original toys, games and activity kits that are designed for the entire ”grid” of people. Our mission is to inspire creativity, imagination, out-of-the-box learning, healthy living and lively interaction through the fun of toys, games and activities. Our multi-award-winning line of STEAM (Science. Technology. Engineering. Art. Math) activity kits and STEM games continues to ”Just Add” more and more new ”ingredients” that cultivate natural curiosities and memorable experiences. Our new Griddly Kids toy division, led by BobBee, a versatile water toy, assumes all of the same great characteristics of Griddly eco, education, and imaginative products. All of the Griddly products inspire and engage people in a lifetime of play and learning about themselves and their limitless capabilities. The company, based in Vancouver, British Columbia, was founded in 2007 by Reisa Schwartzman, a mother of three boys, who took it upon herself to deliver wholesome family fun that multiple ages could enjoy at once. To discover more about Griddly Games, visit www.griddlykids.ca