Hardbacon Launches Financial Product Comparison Tools to Help Canadians Save Money

Hardbacon, a Montreal-based financial technology company, has launched tools to compare no less than 447 financial products including credit cards, bank accounts and online brokers. In all, the Hardbacon website offers comparison tools in all 7 verticals: credit cards, savings accounts, checking accounts, online brokers, robo-advisors, life insurance, mortgages, and personal loans.

 “Canadians spend almost $200 a year on bank fees and leave up to $500 a year on the table, because they chose the wrong credit card” said Julien Brault, CEO of Hardbacon. Using Hardbacon’s comparison tools, it is estimated that a middle-class Canadian can save between  $300 and $1,000 per year by choosing the most beneficial financial products, depending on their circumstances”.

Hardbacon, who became famous through its personal finance app, is entering the financial comparison market, a market dominated by websites like Ratehub, rates.ca and Greedyrates. Unlike the latter, however, Hardbacon doesn’t just help people choose the best financial product. The company helps its users take back control of their finances through its planning, budgeting, and stock portfolio tracking capabilities. 

The app, for which the number of downloads has exploded due to the economic downturn linked to Covid-19, now has as many as 20,000 users.

About Hardbacon

Bacon Financial Technologies, better known by its brand name Hardbacon, is dedicated to helping Canadians make better financial decisions, get wealthier and achieve their financial goals. The company, which has secured $1.1 million in funding, markets a mobile app that links to its users’ accounts and helps them plan, budget and invest. Hardbacon also enables its users to compare different financial services such as credit cards, bank accounts, online brokers and robo-advisers. The company also markets its technology to financial institutions to help them accelerate their digital transformation.

About Hardbacon

Hardbacon is committed to helping Canadians make better financial decisions through its innovative fintech app, financial calculators, personal finance guides, and financial product comparison tools. Reaching more than 3 million Canadians on an annual basis through its app and website, Hardbacon has helped millions of users pick credit cards, bank accounts car insurance, and personal loans since its foundation in 2017.