Here to Stay – Chassis® Ice Max Goes from Limited-Edition to Best-Seller

Chassis, the first and only premium men’s grooming line specifically engineered for ‘down there’, announced an update to its product lineup. Chassis Ice Max Premium Powder was originally introduced as a limited-edition variety but has since become a top seller. Thus, the brand has decided to permanently stock the innovative men’s body powder through its various retail channels.

Ice Max features 10 times more cooling effect compared to the brand’s original Chassis Premium Powder. It’s been especially popular in the summer months as a way for men to stay cooler in the heat.

“We are extremely pleased that our newest powder, Ice Max, has received such an incredible customer response,” said Noah Wieder, Chassis Co-Founder.

“Chassis Ice Max utilizes Menthyl Lactate as the cooling agent which allows for an intense cooling sensation that can last up to two hours without the medicinal smell of a menthol-based powder,” said Wieder.

Now available in the United States and for international distribution through its e-Commerce site, chassisformen.com, Chassis products are also available on Amazon.com and global Amazon marketplaces, such as U.K., Canada, and Japan.

Just like all of the Premium Powder options from Chassis, Ice Max works in multiple ways to keep men comfortable. As men from around the globe have experienced, the innovative product will reduce sweat, fight odor, and prevent chafing.

About Prevail Solutions, LLC

The revolutionary Chassis collection consists of superior formulations that work together to keep men fresh, dry and friction-free. Created with all men in mind, the Chassis line is composed of powerful products including Premium Powder (scented and unscented), Premium Powder Ice (4x cooling), 5-in-1 Shower Primer, Restoration Cream, and all-new Chassis Ice Max with 10x cooling. Chassis is a brand within the Prevail Solutions, LLC family of products.