Home-exchange Platform, Holiday Swap, Ranked #1 in South America By Leveraging Successful Social Media Influencer Campaigns

In the last 10-15 years, hotels, apartments, and other conventional accommodation options left their place for alternatives such as Airbnb. However, more currently, there is a growing trend of sleeping over in someone else’s house while they are in yours. Home-swapping is currently one of the most popular options; The leader in the industry is Holiday Swap, a forward-thinking business that keeps enabling people and their loved ones to take a safe and reasonably priced holiday.

Holiday Swap being the industry leader in home-exchange, embraces modern day, unique marketing strategies. Last weekend, Holiday Swap collaborated with more than 30 famous influencers from Latin America to increase brand awareness and introduce the concept to Latin Americans. Among these names, we can see Wanda Nara(Argentinian actress, model, entertainer and football agent who is the wife of famous footballer Mauro Icardi), 18 years old Fernanda Villalobos (famous Chilean Tiktoker who has more than 50M+ followers on social media) and Darian Rojas (famous Mexican influencer who has over 30M followers in Tiktok).

This massive campaign led Holiday Swap to be ranked #1 in the Appstore in 4 countries in South America and top 10, in more than 20 countries globally. The user growth since the campaign increased more than 400% during this time period. This massively successful influencer marketing campaign proved the effectiveness of leveraging social media to provide rapid growth for the company. The CSO of Holiday Swap, Alex Kowtun said that “During the next coming months, Holiday Swap has a global social media marketing campaign to create household name recognition”. Now everybody can leverage their home and travel for free!”

Contrary to its competitors which mainly focused on Europe, Holiday Swap is keep growing every part of the world by using modern marketing channels such as influencer campaigns. This led the company to introduce the home-exchange concept to million of people in Asia, Middle East and South America. The CEO of Holiday Swap, James Asquith: “Holiday Swap is distrupting traditional travel industry and make people to be aware of the ways how they can travel the world for much less!

You can learn more about Holiday Swap at www.holidayswap.com

About Holiday Swap

Holiday Swap is an award-winning home-exchange platform that enables over 1 million users to securely swap, book, and host homes across 184+ countries. James Asquith is the founder & CEO of Holiday Swap Group. Mr. Asquith is the most frequent traveler in the world, and holds the Guinness World Record for being the youngest male to travel to every country in the world!