Horizons Edge Partners With INFLCR To Provide Groundbreaking Social Media Platform

INFLCR will provide Horizons Edge teams, athletes, coaches, and ambassadors the ability to send pictures and video content to personalized galleries.  Athletes, Coaches, and brand ambassadors are then able to access the content galleries through the INFLCR mobile app and can then share the content to their personal social media accounts.

INFLCR’s content distribution platform will provide distinct benefits to Horizons Edge teams by amplifying marketing and communications reach along with delivering measurable value of increase audience engagement to the individual athletes who are taking advantage of the mobile app, while bolstering Horizons Edge’s online presence in a way that impacts event attendance, fundraising, and other strategic goals.

Horizons Edge’s General Manager, Jeff Flammang; “for Horizons Edge, we will have so many different games, tournaments, and other activities taking place at any given time, the thought of providing the media coverage for all activities was a little overwhelming.” “INFLCR can provide us with the technologies that will allow our staff workflows to improve so we’re very excited to embark upon this new relationship.”

Social Media and the Benefit to Student-Athletes

INFLCR’s content distribution platform is providing distinct benefits to student-athletes who are taking advantage of the mobile app. Data from Troy University’s 2018 football season showed that an average of 70 athletes used INFLCR to download and share content after each game, resulting in posts that reached 450,000 people.

Sports Program Director Nora Maguire White is hoping to bring that same enthusiasm about social media to Horizons Edge, where she can also help educate student-athletes about the best ways to approach social media.

I’m excited about helping our student-athletes understand why their brand is important, and educating them on how to use social media in a way that has a positive impact not only on the people around you, but on yourself as well,” says Maguire White.

“I’m excited about that aspect of it, so there’s different levels of the benefit INFLCR brings to Horizons Edge, and a big piece of that is the exposure of our successes. We’re going to be prepared at Horizons Edge to celebrate success.”

About Horizons Edge

Horizons Edge Sports Campus is located on 50-acres just north of Harrisonburg, VA. Opening in the Fall of 2019, Horizons Edge will feature a 90,000 sq. ft. fieldhouse that will offer a 67 yd. by 33 yd. indoor artificial turf field along with four full-sized basketball courts and six volleyball courts. Directly behind the fieldhouse will be a 130 yd. by 75 yd. lighted, outdoor artificial turf field. Horizons Edge also manages three local sports clubs; Shenandoah Valley United Soccer Club, Harrisonburg Hornets Basketball Academy, and Horizons Edge Volleyball Club.  Horizons Edge will complement its youth sports offerings with overnight camps with its dorm rooms and cottages that will sleep up to 150 people. The campus also includes a dining hall that seats up to 150 people, with a full-service kitchen equipped to serve thousands for special events and is adjacent to their outdoor amphitheater where concerts will be held.

For more information about Horizons Edge, please visit www.HorizonsEdgeVA.com or contact Susie Timbrell at Susie.Timbrell@HorizonsEdgeVA.com.

About Horizons Edge Sports Campus

A retreat away from the city life, Horizons Edge Sports Campus is a unique, inviting, state-of-the-art sports and family activity complex dedicated to excellence in youth sports programming. Located in Harrisonburg, VA on 50 acres of woodlands, the facility serves Rockingham County and is ingrained into the friendly community. Offering local and tournament-level events on indoor courts and turf fields, outdoor grass fields, play-climb elements, and event space. To learn more, visit horizonsedgeva.com.