HS Brands Global Expands European Reach with Acquisition of Mystery Review, Netherlands

Industry: Consulting

HS Brands Global, an Industry leader in global brand protection adds to its growing international presence with the acquisition of Mystery Review, the Netherlands’ premier mystery shopping company.

Foxborough, MA (PRUnderground) December 6th, 2018

HS Brands Global, a leading provider of Customer Experience Evaluations, Mystery Shops, Loss Prevention, and Franchise Assurance services announced today the acquisition of Mystery Review located in Hilversum, Netherlands As part of the acquisition, Carlo van den Berg, was named Director of European Client Services and will continue in his former responsibilities of overseeing the Hilversum day-to-day operations as well as business development all over Europe.

“We’re pleased to add Mystery Review to the growing HS Brands family,” said Tom Mills, CEO of HS Brands Global. “The transaction is in line with our global expansion strategy to grow our international offerings through the acquisition of companies with proven excellence in markets where we want a greater presence.” Mills added, “Cultural understanding and operations is a critical component of international success. Bringing on experts from the countries we service, provides better results for our clients.”

“Mystery Review is excited to be a part of HS Brands Global,” said Carlo van den Berg. “The acquisition provides our existing clients with a greater depth of resources and better positions us to expand our offerings in the EU.” Carlo also pointed out that, “HS Brands shares our passion for the business and our commitment to providing excellent customer service and insightful results.”

The acquisition is reflective of HS Brands twenty-five-year growth strategy. Beginning as a local mystery shop provider in 1992, HS Brands has offices in twelve countries offering its global clients access to some of the leading brand protection and brand reputation services.

About HS Brands

HS Brands, founded in 1992, is the global leader in brand protection services. HS Brands provides mystery and customer experience shops, brand standard audits, franchise assurance, loss prevention programs, and market research and C-Sat services. HS Brands operates around the globe with twelve offices in the US, South America, Europe, India, the Middle East, Australia, Thailand, and China.

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