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Iconic American Brand BonWorth buckles the trend and executes a turn around

Industry: Business

BonWorth – the fifty year old Iconic American Brand overcomes retail turmoil and executes a stunning turnaround on the back of their Reluctant Chief Operating Officer’s unique strategies

Los Angeles, USA (PRUnderground) April 17th, 2019

The unique brand of BonWorth has an employment rate of 98% women with more than 48% of them being seniors; aiding with the correlation to Mature Women clothing. The Company made a comeback from nearly closing its doors, to now being one of the most successful Women’s Outlet Store companies across America. The company uprising is under the leadership of Chief Operating Officer Gurusankar Gurumoorthy and plans to stay on track for growth. The interim COO, who took the title reluctantly, noted that the company’s unique culture and had a great potential. Gurumoorthy went back to the old-fashioned retailing ways of cutting inventory, slashing costs dramatically, upgrading product to reflect current trends and increasing maintained margins. Guru, is much known for his obsessive focus on customers as his 18 hour work days have built on the company’s reputation as the best in the business for customer service. The company has extraordinary dedication of its employees to deliver unparalleled value to its very loyal customers. More than 85% of their customers are shopping only at BonWorth for their clothing needs.

BonWorth’s Microsite, a blog based website, has informational content highlighting the company’s presence for over 50 years by providing women across the United States with fashionable clothing at an extremely affordable cost. A huge focus that Guru has emphasized is to stick to their core company values while also staying relevant and trendy.

The newest Blog post reiterates the idea of BonWorth dressing women for over a half a century and making women across America “BonWorth Beautiful”. Fittingly, the blog site’s name is The blog touches on Guru’s practices’ on changing multitudes of aspects to make this company successful, while retaining their same dedication and obsession to customer satisfaction.

Internal operations of BonWorth have made dramatically streamlined that have helped the efficiency of the company, ultimately assisting in better allowing the entire BonWorth team to enhance their already famed customer satisfaction.

Originating out of Hendersonville, North Carolina 52 years ago in the Blue Ridge Mountains, BonWorth almost solely focused on mature women for their target market .Stay tuned for more news on BonWorth’s success through their microsite or company website at!

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