If You Roast It, They Will Come: griin’s Micro-Roaster Solution is deployed at Google For Startups TLV

griin offers an on-site countertop coffee roaster. This solution, dubbed by Vending Market Watch as a “game-changer”, will be available at the Israeli branch of Google for Startups for the enjoyment of their residents and their many visitors. 

The Office Coffee Services (OCS) operator Keren Kedem-Rosenberg stated, “There is a growing trend for offices to reinvent their workspace in the aim to bring employees to return. In their endeavors to emphasize a positive employee experience, many of these offices are looking for cutting-edge coffee solutions. The offering of freshly roasted premium coffee with its environmental positive impact and innovative twist is a perfect fit for Google for Startups.”

“We are delighted to partner with Kedem-Rosenberg. This is a great example of a new Office Coffee Services operator who is poised to meet modern workplace requirements for traceable, eco-responsible, and premium coffee. Stated Yuval Weisglass, CEO and co-founder of griin. “We are honored to have our solution featured in the Google for Startups site and excited to know that our coffee will fuel our fellow entrepreneurs there.” Added Yuval.

About Keren Kedem-Rosenberg

Kedem-Rosenberg is an innovative OCS that is committed to providing the best-suited and cutting-edge coffee solutions that are tailored for customer’s needs, company values, and employee experience. With over 10 years of experience in the office coffee industry, Kedem-Rosenberg’s client portfolio includes various international high-tech companies, such as Microsoft, Wix, Google, and Akamai. 

About griin

griin is a deep-tech startup and the pioneers of an innovative coffee roasting solution. griin’s proprietary, patent-pending technology uses machine learning to orchestrate the perfect roasting of green coffee beans onsite. This technology is the key to enabling non-industrial coffee roasting with the highest quality of fresh coffee for consumers.

At scale, this solution has the potential to decentralize the coffee supply chain, leading to a more balanced profit share for coffee producers and resellers, while dramatically improving various aspects of sustainability. The Israel-based company was founded by three experienced entrepreneurs with the vision of disrupting the coffee market by providing an innovative roasting solution, focusing initially on the office/workplace segment. Additional information about griin is available at www.griin.tech.