Intermountain Health and Las Vegas Raiders Join Forces to Improve the Community

On the surface, it might not seem like a national football team and a premier hospital group have much in common. However, when two organizations share the goal of working together to boost the communities in which they reside, their partnership makes sense.

Intermountain Health and the Las Vegas Raiders have been working together for three years now, with Intermountain Health serving as the official health partner of the Raiders. Together, they share a vision of improving the well-being of their communities.

“Being the Raiders exclusive health partner is a unique opportunity for Intermountain because it provides Intermountain the ability to share their mission in a positive and relatable way with Raiders fans in both Nevada and Utah,” said Kendra Morris, strategic partnerships marketing manager for Intermountain Health. “We share a common purpose in supporting our communities to bring positive health and wellness messaging and initiatives to Raiders fans and its communities.”

As part of their commitment to the community, Intermountain and the Raiders have supported youth football by donating safe football equipment and recognizing men’s and women’s football programming. Each week during football season, a different youth athlete from Nevada or Utah is selected as the Intermountain Impact Player. These athletes are chosen for their outstanding commitment in serving their community and for their leadership on the field. The Intermountain Impact Players are then honored during each home game at Allegiant Stadium.

“Intermountain recently sponsored the Raiders coach’s clinic for the third year, an event that includes coaches from Southern Utah as well as Nevada,” Morris said. “Intermountain Health experts from Nevada and Utah are part of the educational portion of this camp.”

With this partnership, Intermountain holds naming rights for the Intermountain Healthcare Performance Center in Las Vegas, but Morris said it is important for people to know this is about far more than just letters on the side of a building.

“This is a purposeful and meaningful investment, focused on collaboration with the Raiders who are also a community-focused organization,” Morris said.

One of those investments includes Intermountain Health serving as the official health provider for the Las Vegas Raiderettes. That means Intermountain provides this nationally recognized dance team with an athletic trainer, physical therapist, sports psychologist and dietician.

Another initiative is the emphasis both Intermountain Health and the Raiders are placing on addressing mental health and suicide awareness by hosting events and 5K runs centered on mental health.

“We had a successful event recently at the Intermountain Healthcare Performance Center focused on Breaking the Stigma and promoting Mental Health and Suicide Prevention in the Black Community,” Morris said. “The event was centered around its title of, ‘The Strongest Play is Asking for Help.’ We had a meaningful conversation with Raiders player Brandon Parker, Chris Thomas of The Defensive Line, and others as part of a panel discussing the impact suicide has on the black community and how we need to approach mental health and know that opening up is the first step in getting help. Intermountain is happy with how it turned out and for the important messages shared that night.”

Highlighting and honoring Intermountain cancer fighters and survivors has also been a focal point on Intermountain’s partnership with the Raiders. Last October, a special pregame performance in recognition of detecting cancer early featured Emmy award-winning, multi-platinum selling recording artist and author Rachel Platten, who performed her uplifting pop hit, “Fight Song” to commemorate and celebrate cancer survivors. The multi-platinum selling single topped countless music charts around the globe and has become an anthem for those battling cancer worldwide.

During the pregame performance, five Intermountain Healthcare cancer survivors were recognized in front of an Allegiant Stadium audience of nearly 61,000 fans for their courageous fight.

“Helping create and provide lifelong memorable experiences for cancer patients — both those who are now survivors and those who are still fighting — is extremely touching,” Morris said.

About Intermountain Health

Headquartered in Utah with locations in seven states and additional operations across the western U.S., Intermountain Health is a nonprofit system of 33 hospitals, 385 clinics, medical groups with some 3,900 employed physicians and advanced care providers, a health plans division called Select Health with more than one million members, and other health services. Helping people live the healthiest lives possible, Intermountain is committed to improving community health and is widely recognized as a leader in transforming healthcare by using evidence-based best practices to consistently deliver high-quality outcomes at sustainable costs. For more information or updates, see https://intermountainhealthcare.org/news.