Intrinsic Institute Rebrands as MindVue

Industry: Technology

With an Increased Focus on Mental Wellness, Company that Measures & Builds Mindsets Announces Major Rebrand to MindVue

Olathe, KS (PRUnderground) July 22nd, 2020

Intrinsic Institute, the company that created a “first-in-class” scientifically-validated mindset assessment, has completed an extensive rebranding in response to a major platform expansion and an increased focus on mental wellness.  The company, which sourced seed funding in the 1st quarter of 2020, is now MindVue ( – matching the name of its online SaaS learning experience platform.

The MindVue name is rooted in the company’s focus on measuring and building mindset skills to optimize performance and improve mental wellness.  The MindVue platform first measures a person’s mindset skills (i.e., how they are thinking and feeling relative to other high-performing individuals) and then digitally delivers personalized training content to that person’s mobile device or computer to build the right skills at the right time.  Grit, resilience, hope, and adaptability are examples of mindset skills that not only are predictive of performance, but can also be protective against the stress and adversity people are facing today (essential in light of the current pandemic).

“There are many companies that provide quality mindset training, mental coaching, etc. (albeit predominantly a “one-size-fits-all” approach), but most are missing the essential component – a scientifically-validated assessment that measures multiple mindset skills, thus allowing targeted intervention and training specifically personalized to meet the needs of each individual,” explained Dr. Brian Davidson, founder and President of MindVue.  “MindVue’s mobile-friendly online platform is ideal for any size or type of organization to help build what matters most: our people.”

The MindVue team is mission-driven to help optimize performance and enhance the mental wellness for millions of people across the world through (i) assessment – measuring a “snapshot” of a person’s current mindset; (ii) content – delivering personalized content to help build each person’s mindset skills; (iii) camaraderie – creating a community of support in the MindVue platform; and (iv) coaching – providing individual and group support as needed.

About MindVue

Founded in 2015, MindVue optimizes performance and improves mental wellness through a learning experience platform that measures and builds mindset skills.  In knowing “what can be measured, can be managed”, MindVue utilizes cutting-edge technology, metrics, and learning solutions to support organizations worldwide – ultimately igniting the greatness within individuals and teams.

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