IPI unveils complete licensed business model, new photo and print industry solutions

Industry: Business

IPIC 2016 participants were the 1st to experience The Print Refinery, a new business model inspiring people and businesses to creatively use photographs, imagery + video.

Henderson, NV (PRUnderground) August 16th, 2016

Participants of IPI – Member Network’s 34th annual International Print and Imaging Conference (IPIC), held July 11-14, 2016 at the M Resort in Las Vegas, were the first to experience The Print RefineryTM, a collaborative and educational interactive social space designed to inspire people and businesses to creatively use photographs, imagery and video. Nearly 400 people from five countries dedicated themselves to “Fearless Reinvention” by participating in the four-day conference, which also featured 70 educational sessions, 60 booths on the trade show floor, numerous networking activities and multiple launches of new product lines and business solutions. The live stream broadcasts of the three Live Learning general sessions have attracted over 665 views to date.

The Print RefineryTM is IPI’s revolutionary licensed business model that fuses high-tech innovations with creative storytelling to explore unique print and photo solutions for archiving, décor, gift giving, graphics and commercial applications. The brand components were dramatically launched in the opening Live Learning session of IPIC and demonstrated in a pop-up shop on the Trade Show floor. Nearly 40 members have expressed interest in becoming licensees as a result of the exhibit at IPIC and are currently being evaluated for priority based upon individual needs. The first two locations will open this month. The official grand opening will be live broadcasted to the public from the first location (also to be used for testing and training) in Louisville, Kentucky on Wednesday, October 5, at 1:00 p.m. PDT and will include a tour, interviews and demonstrations. Those interested in learning more are encouraged to complete an interest form http://bit.ly/theprintrefinery and attend the grand opening http://bit.ly/PRGrandOpening.

IPIC 2016 education included sessions on B2B, digital press printing, store design and merchandising, SEO and SEM, social media, consumer classes and events, archiving and non-traditional marketing. Tuesday’s keynote speaker Patrick Moreau of Muse Storytelling inspired the audience with a moving presentation, emphasizing the importance of marketing via emotional storytelling. IPI launched its newest solutions for members, including The Gather BoxTM, a multi-media archiving program, as well as a Locally InspiredTM product line and the History WallTM commercial installation toolkit. Additionally, 50 attendees arrived early for two pre-IPIC Boot Camps: B2B Creative Partner ProgramTM and Retail Rescue + Reinvention, aimed at fully implementing a proven-to-be profitable business model.

Supplying Partners played a large role in the success of IPIC, providing valuable education, partnership opportunities and solutions. Members took advantage of the 75-minute Supplying Partner Madness sale, which persuaded enthusiastic people to line up hours in advance for amazing tiered pricing for the first ones through the door. Fujifilm sponsored the first IPIC InstaxWalk, an incredibly fun photo scavenger hunt on the Las Vegas Strip using Instax cameras. Following the event, cameras were then donated by Fujifilm to Make a Wish of Southern Nevada for children whose wishes include travel.

IPIC 2017 is scheduled to take place July 10-13, 2017 at the M Resort in Las Vegas.

About IPI – Member Network

IPI Member Network – Revolutionizing the specialty photo and print industry as we mash-up mobile, digital photo, video, signage, home and office décor, and traditional photo into a new, dynamic online and brick and mortar business.

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Brenda DiVincenzo
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