IT business is the engine of corporate social responsibility in Ukraine – Lucky Labs

In Ukraine, corporate social responsibility (CSR) practice is in its infancy. Today, not only large global companies, but also medium-sized and small businesses are trying to be socially active. In many ways, difficult situation in the east of the country contributes to that.

Most CSR projects, however, are of a short-term or singular nature. The most common examples are charity and material assistance upon request.

Long-term corporate social responsibility projects in Ukraine are still developing and are extremely rare. The most popular ones are environmental, infrastructure and educational projects. In recent years, IT companies have become the driving force behind such activities. In this area, there are many young people who are educated on European values and learn from foreign colleagues’ experience. This applies not only to core activities, but also to social responsibility.

For example, in the company Lucky Labs, one of TOP 15 largest IT-companies in Ukraine, employees focused on youth development and expanding the horizons of children.

This is how LuckyBooks project started. Within this project, we have been engaged in publishing and free distribution of popular science literature for teenagers in Ukrainian language for two years. At the moment, the project books are already represented in dozens of libraries in different regions of Ukraine. But we focus on the eastern regions of the country, where hostilities take place and it is much more difficult for children to develop, the company’s press service informs.

Lucky Labs employees regularly visit libraries and boarding schools in the eastern regions of Ukraine with lectures and gifts for children.

While publishing and distributing books, the company got to know the situation in Ukrainian libraries. External and internal appearance of  many libraries have not been changed since the 80s of the last century. Then the company joined the project to create an open space in the country’s children’s libraries as part of the Libraries of Future project. In one of the libraries, over which the company took patronage, there are regular free courses on programming for children.

Another social project of the company is support for youth entrepreneurship. This year, Lucky Labs has become a partner of the network of academic business incubator YEP! The project is supporting youth startups and talented students.

At Lucky Labs they believe that CSR practice in Ukraine should be developed. Social projects allow company employees to find fulfilment outside their core business activity and help other people. Not only does this contribute to enhancing the reputation of the companies themselves, but also promotes the internal motivation of employees.

About Lucky Labs

Lucky Labs develops software products for marketing, gaming and financial industries. The company\\’s portfolio includes more than 100 mobile and desktop applications. The company sells its products on the western market and in the Asian countries. Today, 950 people work in the Ukrainian offices of Lucky Labs. According to DOU rating, Lucky Labs is also among the 20 largest Ukrainian IT companies.