Kicked Back and Bored: Kickback teams with Bored Ape Yacht Club Community to feature NFT on new flavor’s limited-edition bottle
Industry: Food & Drink
Kickback teams with Bored Ape Yacht Club Community to feature NFT on new flavor’s limited-edition bottle
Los Angeles, Ca (PRUnderground) October 6th, 2022
Kickback recently kicked off a new flavor in their line of CBD lemonade beverages – Bored Ape Blueberry. The addition is attracting attention not only for its delicious flavor and CBD infusion, but also because of the iconic NFT Bored Ape featured on the label.
“We are proud to introduce our Kickback Bored Ape Blueberry flavor,” stated Pierre Real, founder of Kickback beverages. “It tastes amazing and has all the calming benefits that our other CBD beverages have. We are also super excited to team with the Bored Ape Yacht Community on the release of Blueberry Kickback’s limited-edition bottle featuring the Bored Ape NFT. NFTs are the dynamic wave of the future, and we are thrilled to be a part of the movement.”
Omid Mousaei and Pierre Real founded Kickback in 2017 after being introduced to hemp extract through a friend. What started with CBD Lemony Lemon Lemonade exploded into even more assortments of bottled Lemonade flavors – Mellow Mango, Strawberry Sunshine, and now – the new Bored Ape Blueberry as well as an assortment of hemp coffees and teas.
Bored Ape Blueberry is a newcomer to the Kickback family. Along with a lemon juice base, it contains blueberry puree, agave, monk fruit, and the signature hemp infusion. The ingredients are all-natural as is the sweetener – stevia leaf.
Kickback beverages are infused with 25mg organic hemp (CBD). CBD is appreciated for its calming effects on the mind and body. It also promotes focus and balance and boosts energy.
The Bored Ape logo (#6800) is part of the Bored Ape Yacht Club NFT collection which highlights 10,000 versions of the cartoon ape image. Each Bored Ape is created with a unique combination of eyes, mouth, hats, clothing, background colors, moods, and accessories.
The trendy Bored Ape Yacht Club avatars are Non-Fungible Tokens which are commonly referred to as NFTs. NFTs are a type of digital asset that frequently come in the form of art, gaming, music, videos, and more. Bought and sold online, often with cryptocurrency, the NTFs are typically encoded to ensure their uniqueness. While the NTF market value is ever-changing, a few of the Bored Apes have sold for several million dollars in Ethereum cryptocurrency.
As part of the Kickback Bored Ape campaign, special merchandise and promotions will be offered by scanning the QR code on the bottles after purchase.
“We are passionate about Kickback and the debut of our new Bored Ape Blueberry drink,” Omid commented. “Both CBD and NFTs are dynamic examples of where the future is headed – in products and in marketing. It’s awesome to be among the forerunners in the NFT movement, ushering in our exciting new CBD-infused drink featuring the revolutionary Bored Ape avatar. I think we nailed it and judging by what we’re hearing back from our consumers, we are pretty sure they think so too.”
Kickback can be purchased in participating stores across the US and online. For those who have trouble choosing from the Kickback assortment of beverages, a mixed case variety pack is available as well as a popular CBD gift bundle.
To find out more about Kickback, including Bored Ape Blueberry, visit the website at enjoykickback.com.
In 2016, our company started with an idea: To help humans eliminate stress from their everyday lives. To accomplish this, we created a beverage that contrasts millennials’ on-the-go nature with their desire to chill at the same time. This is how we invented the most revolutionary product on the market today; organic cold brew coffee infused with hemp extract.