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Kitchen Open Focuses on Assisting Beleaguered Restaurants During Pandemic

Industry: Business

New book shares operation and marketing ideas to help restaurants pivot whether open or closed.

Medford, OR (PRUnderground) April 22nd, 2020

It’s no secret that the restaurant industry has been hit hard by the coronavirus pandemic. According to a survey by the National Restaurant Association at the end of March, 44% of restaurants were temporarily closed and 54% had switched to off-premises services only. Newly published Kitchen Open: A Practical Guide to Keeping Your Restaurant Open During Challenging Times by Jamie Jack provides guidance for restaurant management as they think through the available operation choices and decide how to best communicate with their customers.

“It’s never easy for a business to change its model,” former specialty food store owner and local social media manager Jack said. “And it’s even more difficult when it has to be done overnight because the government says so.”

The book first looks at the alternatives restaurant owners must consider if they can and want to remain open: takeout, curbside pickup, in-house delivery, third-part delivery platforms like DoorDash and Grubhub, and online ordering. The focus of the book then shifts to marketing, including incentives for current patrons and low- or no-cost Facebook tactics to reach regular and potential customers.

One chapter highlights the innovative concepts restaurants are trying during the COVID-19 pandemic, including ideas for restaurants whose kitchens are closed for regular takeout and delivery. Jack was impressed by how some restaurants were changing their standard ways of doing business. “Restaurateurs have found inventive ways to generate revenue for their businesses within the restrictions and in response to customer sentiment—like the new preference for comfort food and family meals—often while helping their communities.”

“What an awesome pivot guide for restaurateurs!” Elizabeth Matharu’s review on Amazon states. “I thoroughly enjoyed this quick read. To the point, succinct, and timely as ever. Any restaurant owner that wants some ideas on how to keep their head above water in challenging times needs this guide.”

Kitchen Open is available on Amazon, Barnes & Noble, Kobo, and iTunes.

The daughter of a health inspector, Jamie Jack has had a variety of job roles in her work life, including freelance editor, cookbook author, specialty food store owner, registered nurse, and social media manager. She is the author of two #1 bestselling books.

About Social Synergy Local

Social Synergy Local specializes in local business video production and social media management. Agency owner Jamie Jack recently wrote a book to help the restaurant industry during the coronavirus pandemic.

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