Lawnsby Group’s Blog Series Offers Tips for Creating E-mail Marketing Campaigns that Deliver Results

Industry: Business

Tis the Season for E-mail Marketing, So Get Better Results to Boost Sales Online

NEW CANAAN, Conn. (PRUnderground) November 21st, 2017

The Lawnsby Group’s new three-part ‘Improving Your E-mail Marketing Campaigns’ blog series is available at and offers tips and insight for digital marketers, and small and large businesses to maximize their e-mail marketing campaigns and boost sales online.

E-mail marketing is one of the cost-effective ways to market to your customers because it generates a return on investment unmatched in any other digital channel. But it’s critical to optimize your e-mail marketing strategy to improve on meeting campaign goals.

“We all get inundated with e-mails, and each e-mail in a user’s inbox only gets a split second of attention,” says Lori Lawnsby, principal, director of client services at The Lawnsby Group.  “As marketers, we need to match our message to the appropriate audience to make that split-second count to grab the reader’s attention and trigger the desired response.”

The Lawnsby Groups’ blog series details the importance of e-mail marketing campaigns, going mobile, timing is everything, how to make your e-mail ads sizzle, campaign must-haves, and best practices.

“We’re in the busiest season for email marketing campaigns all devised to boost traffic to your website, grow your social media following and boost sales,” says Lawnsby. “Our clients have specific goals in mind, but we strive to improve the effectiveness of their campaigns that provide them with even better results and send business-generating e-mails that people look forward to receiving in their inbox.”

The Improving Your E-mail Marketing Campaigns’ blog series runs through December 1, 2017.

Want to make improvements to your business’ current e-mail marketing strategy to yield extraordinary results? Contact The Lawnsby Group today to chat about how we can help.
About The Lawnsby Group
The Lawnsby Group designs and produces marketing and advertising creative materials with extraordinary client service. Backed by a long, successful history of providing high-quality creative services to leading national companies in the entertainment, education, and edutainment fields, as well as to clients in a variety of other industries, we’re a dynamic creative agency with a state-of-the-art in-house photo studio that does whatever it takes to make clients look like rock stars. As a committed business partner, The Lawnsby Group excels at making you look fantastic – to your boss, your brand, and your customers. Learn more about The Lawnsby Group at

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