Longtime Friends Dan Lavery and Patra Sinner Forge Panoramic Entertainment Brand Vista 22
Industry: Entertainment & Games
New firm provides artist management, label services, distribution and other resources to meet the specific needs of their client roster.
Nashville, TN (PRUnderground) August 17th, 2021
Dan Lavery and Patra Sinner have aligned to create Vista 22 Entertainment – a boutique concept catering to creatives. “Vista” is a long view which perfectly describes their vision to build on experience as the foundation for the future of the firm and its clients. With 22 years of friendship spanning their varied entertainment careers, the two have a unique perspective on collaborating with clients to tailor individualized plans.
A member of the Grammy-nominated rock band, Tonic, Lavery has over 25 years in the industry. He says, “As a touring artist and artist manager myself, I have witnessed and learned from the evolution of the business firsthand. There is no replacement for a personal relationship. We build strategic plans to advance career goals”, says Lavery.
Known as an unmatched people connector and shapeshifter, Sinner started out in music including founding an online trend magazine, hosting a radio show, and managing and booking bands before heading to law school. Eric Bass, bassist and producer of Billboard recording-breaking Shinedown, says, “for as long as I’ve known Patra her motto has been ‘we don’t take no, and we don’t take no s—t’. I have no doubt she will make Vista 22 wildly successful.”
Since its inception in March 2021, Vista 22 has already released singles for Adam Lambert as well as for Lavery’s own band, Tonic; signed Nashville-based powerhouse country artist and multi-instrumentalist, Raleigh Keegan, to its management roster; and is partnering with festival favorite Late Night Special fronted by Fred Lee IV on the release and distribution of its upcoming EP with more announcements coming soon.
Lavery and Sinner add, “Vista 22 may be new, but we aren’t. We work with creatives no matter where they may be positioned in their careers. We talk collaboratively about goals and options to develop an appropriate and bespoke plan.”
Together, Sinner and Lavery are poised to offer a fresh approach through the lens of Vista 22. With bases in Los Angeles, Nashville, Charlotte and NYC, the pair plan to paint with a broad brush in assisting creatives from coast to coast.
About Vista 22 Entertainment
Artist Management, Music Distribution and Label Services entity based in Nashville with hubs in Los Angeles, Charlotte and New York City
