Mixtroz Making Waves at Essence Festival

Industry: Business

Mixtroz software made face-to-face connectivity simpler and more satisfying at events while mother-daughter founding team shared their unique startup story

Birmingham, Ala. (PRUnderground) July 9th, 2019

Mixtroz, a tech startup focused on facilitating face-to-face connection at events and data collection, displayed a strong presence at the 25th Annual Essence Festival that just wrapped in New Orleans. The festival is the largest event celebrating African-American culture and music in the United States.

Both Mixtroz co-founders – Kerry Schrader, CEO, and Ashlee Ammons, President – participated in a panel discussion alongside Candi Castleberry-Singleton, Twitter’s VP of Diversity, hosted by Women’s Business Enterprise Council (WBEC) on the topic of “Women in Technology” on July 4. Two days later Schrader and Ammons were also featured guests and speakers at an event hosted by Bronze Valley, a venture fund supporting underrepresented founders, to celebrate African-American female technology leaders and founders.

“We were absolutely thrilled to be part of this legendary festival,” says Kerry Schrader, Co-Founder and CEO of Mixtroz. “The cause of helping black women in business, especially tech startups, is near and dear to our hearts, and this is the perfect platform to spread that message.”

Both events also included activations where the Mixtroz software was used to facilitate effective face-to-face networking while gathering important data for the organizers. Ashlee Ammons, President of Mixtroz adds: “A mix creates meaningful connections and community and we are ecstatic to have been able to demonstrate its ease and effectiveness within the context of this amazing festival.”

About Mixtroz

Currently headquartered in Birmingham, Ala., and founded in 2015 by mother-daughter duo Kerry Schrader and Ashlee Ammons, Mixtroz is a tech startup that creates community anywhere 50 or more people are gathered using the power of technology coupled with face-to-face engagement. Learn more about the company, its founders, and watch how Mixtroz works here.


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