Multi-Faceted E-Commerce Platform Yedao Holding Signs Distribution Deal With Italian Lifestyle Experience Brand Tonino Lamborghini
Shanghai (PRUnderground) June 10th, 2019
Founding members of Yedao Holding and the highest-ranking representatives of Tonino Lamborghini signed a distribution deal outlining partnership between two companies. Over the coming months, Yedao will be distributing products under the By Tonino Lamborghini marque, with guidance from the world-renowned Italian lifestyle brand. The agreement was signed by Yedao founder and CEO Daniel Ma and Mr. Ferruccio Lamborghini, CEO of Tonino Lamborghini Spa and son of the company’s founder, Tonino Lamborghini at Yedao Holding’s main office in Shanghai, China on the 25th of May.
The first product that Yedao Holding is distributing under the new agreement is an E-Cigarette, crafted to the exacting standards that befit the Lamborghini family heritage. Yedao Holding will be working closely with By Tonino Lamborghini to distribute the new vape device in North and South America as well as China. The agreement will see Yedao Holding distributing a number of new products featuring the world-famous branding, style and quality that the By Tonino Lamborghini brand has been synonymous with since its establishment.
To mark the occasion of the agreement being made, Yedao Holding CEO and founder Daniel Ma said “This is an incredible instance in the evolution of Yedao Holding with the establishment of our new working partnership with world-class lifestyle marque By Tonino Lamborghini. By combining the full package of our supply, sales and marketing platform with such a well-known and renowned name such as By Tonino Lamborghini, there’s no limit to possibility from this new commitment to work together on exciting new products.”
Yedao Holding is the multi-faceted e-commerce platform that provides a full package of international sales and supply chain solutions to great success. Under one roof, they combine social media expertise, an in-house branding & design studio, a high-end manufacturing and supply chain resource and much more, all of which work together to spread up-and-coming as well as established brands into wider online prominence. Founded in 2014 by entrepreneur Daniel Ma, Yedao Holding has till date gone through 4 rounds of funding by some of Asia’s top VCs as it continues its rapid expansion.
The lifestyle brand Tonino Lamborghini was founded in 1981 by Tonino Lamborghini, heir of the Lamborghini family. Today, the company is headquartered in Bologna, Italy.
The lifestyle brand Tonino Lamborghini takes its inspiration from the Lamborghini family heritage as the byword for ‘Made in Italy’, developing a range of luxury design products, including: watches, eyewear, smartphones, perfumes, furniture, clothing, sports accessories, signature beverages, 5-star boutique hotels, real estate projects, cafés and restaurants.
In the mid-90s’ Tonino Lamborghini created also a second brand called “by Tonino Lamborghini”., The more accessible but no less stylish line has come out with a huge variety of products that include which has been applied over time on various categories of products, like: fashion apparel, leather goods, home furniture and accessories, bicycles, gardening tools and more. Under the brand that embodies Italian style and craftsmanship.
By Tonino Lamborghini is the second line: it is characterized by a high but more accessible price range and presents a range of products oriented to a more active and dynamic world. While maintaining the brand identity, the by Tonino Lamborghini brand emphasizes the sporty, casual and informal style of the Miura Bull.