Natalie’s Juice Company Changes Bottle Packaging for the First Time in 30-Years

Natalie’s Orchid Island Juice Company announced today it will be transitioning to PET containers for the over 30-million bottles of juice that it produces for retail each year. The transition applies to 8oz, 12oz, 16oz and 32oz bottle sizes.  Natalie’s Lemon and Natalie’s Lime juices will remain in the HDPE packaging (as these are foodservice times that do not appear at retail for the consumer to see) with Natalie’s juice offerings in the 64oz bottle being transitioned to PET containers in late August.

PET allows for more product transparency, letting customers see the rich color of the fresh juice. It is a highly-valued packaging material, is strong yet lightweight, non-reactive and shatterproof. It is recyclable. Best of all, it’s certified BPA free and classified as recycle 1. PET’s safety when it comes to storing beverages is recognized by health authorities around the world.

According to a recent survey from L.E.K. consulting, consumer demand for healthier and environmentally friendly packaging has driven 85% of Consumer Product Good companies to change their brand packaging.

The PET transition comes at the perfect time, allowing Natalie’s to elevate the quality of their products concurrent with the company’s expanding geographic reach and exponential sales growth.

“At Natalie’s, we continually seek innovative and sustainable ways to produce and package our clean, authentic juices,” said Marygrace Sexton, the Founder and CEO of Natalie’s Orchid Island Juice Company. “This is our first bottle manufacturing change in over thirty years, and we’re happy we can maintain Natalie’s distinct bottle shape, while at the same time having our updated packaging reflect our core value of producing high quality juices.”

While the new bottles will be distinguished by their magenta cap color, across all juices, other packaging elements like UPC code, GTIN number, pack/sizes and TI/HI will remain the same.

“At Natalie’s, we only implement changes that benefit our customers,” says Natalie Sexton, Vice President of Marketing. “Our switch to PET bottles continues our tradition of bringing excellence to our customers, be that in the form of fresh ingredients, great taste or versatile packaging.”

To learn more about Natalie’s Orchid Island Juice Company’s national award-winning juices, visit www.OIJC.com

About Natalie’s Orchid Island Juice Company

People around the world enjoy the undeniable freshness of Natalie’s. For over 30 years, our purpose-driven journey has been rooted in a commitment to procure and produce only the highest quality ingredients to create our line of award-winning juices. A featured juice favorite amongst Good Housekeeping, Bon Appetit, Woman’s Day, & Clean Eating Magazine, we are dedicated to creating world-class juices that are authentic and clean.

Natalie’s continued and ever-expanding reach can now be found coast to coast in the United States in most major retailers, and globally in over 20 countries. Natalie’s unprecedented growth has landed the company a multi-year honor of the Inc.5000 list and leads the juice category as a driving force in innovation while still maintaining its meticulous practice of minimal processing and minimal ingredients to ensure authentic freshness that is both nostalgic and unrivaled.

Marygrace Sexton (a recent inductee of the SFA Hall of Fame), continues to lead and inspire the 2nd generation evolution of this woman-owned, family-operated company and creates impact in communities both local and abroad with her charitable efforts, non-profit organizations, and unyielding passion for bringing clean-label juices and a source of optimum nourishment to families everywhere.