Nationally Award-Winning Gourmet Food Company, Traverse Bay Farms, Looks to Open Third Retail Store

Traverse Bay Farms, winner of 35+ national food awards, announces it has launched a plan to explore opening a new retail store in the Metro-Detroit region.

Traverse Bay Farms has began the process of evaulating several different cities located around the Metro Detroit region to open a third gourmet food store. The company offers cherry juice concentrate, tart cherry capsules, nationally award-winning fruit and gourmet salsa, dried cherries and more.

According to Andy LaPointe, Director of Marketing, “We currently have two corporate owned retail stores located in Northern Michigan. They are located in Elk Rapids and Bellaire. Both of these communites are year-round tourist destination for a number of vacations from all over Michigan and around the U.S. Many of those visiting our stores has expressed an interest in buying our product locally in the Detroit area. After exploring the idea of expanding to the Detroit area, we are taking the next step to throughly engage the plan of opening a third retail store.”

Today, consumers want to have a number of different options to make purchases. They want to buy online and personally visit their favorite stores, too. In addition to this potentially new store offering to complete line of nationally award-winning products, the new location will also offer a tasting bar, a coffee bar and a selection of grab-n-go deli sandwiches, too.

Mr. LaPointe continued, “Our goal is to offer our store as a place for people from the community to gather.”

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms is America’s #1 award-winning superfruit brand, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.