Nationally Award-Winning Traverse Bay Farms Expands and Opens Third Retail Store in Northern Michigan

Traverse Bay Farms, a celebrated leader in the gourmet food industry and recipient of over 38 national food awards, is excited to announce the opening of its third retail store in Northern Michigan. This new addition not only enlarges the company’s physical footprint but also introduces a novel salsa bar to the region, enhancing its commitment to providing high-quality, award-winning food products.

The decision to open another store came after careful consideration and a detailed evaluation of several cities within Northern Michigan. The new location will feature an extensive range of products including cherry juice concentrate, tart cherry capsules, no-added sugar dried cherries, and the company’s nationally recognized fruit and gourmet salsas.

The Director of Marketing at Traverse Bay Farms, emphasized the company’s strategic expansion, driven by consumer demand. “With existing stores in Elk Rapids and Bellaire, we’ve seen substantial interest from visitors and locals alike who are eager to access our products throughout the region. These communities serve as bustling, year-round tourist destinations attracting visitors from across Michigan and the entire United States.”

The new store is designed to cater to modern shopping preferences, offering both in-person and online purchasing options. In addition to a complete lineup of Traverse Bay Farms’ award-winning products, the location will also feature a unique tasting bar and a cozy coffee bar, making it a perfect spot for community gathering and culinary exploration.

“Our goal with this expansion is to transform our store into a community hub, where people can come together, enjoy good food, and experience the warm, welcoming atmosphere that Northern Michigan is known for,” said the marketing director.

This expansion not only signifies Traverse Bay Farms’ continued growth and success in the gourmet food industry but also underscores its dedication to enhancing customer experience and accessibility to its high-quality products.

For more information about Traverse Bay Farms and its new Northern Michigan location, please visit: www.TraverseBayFarms.com

About Traverse Bay Farms / Fruit Advantage

Traverse Bay Farms – America’s #1 award-winning superfruit brand – Inspired by Northern Michigan, recognized with 38+ national food awards for flavor and quality. Family-owned in Northern Michigan, we provide fruit-forward gourmet foods and wellness products using as much Michigan-grown fruit as possible—USA cherries.

Our lineup features fruit salsas, fruit barbecue sauces, no-added-sugar dried cherries and blueberries, and our renowned tart cherry juice concentrate—bottled in glass and backed by the industry’s first and only sediment-free guarantee. We also publish educational resources to help customers enjoy healthy lifestyles, understand the science behind cherries and other superfruits.

About Fruit Advantage

Fruit Advantage®, our sister brand, offers fruit-based supplements formulated to support everyday wellness. Offerings include tart cherry, wild blueberry, and pomegranate capsules. Cherry Prime™ — Complete Muscle & Joint Complex uniquely combines tart cherries with glucosamine and chondroitin to help support joint comfort and active recovery.*

• 38+ national food awards
• Glass-bottled cherry juice with a sediment-free guarantee
• As much Michigan-grown fruit as possible; USA-grown ingredients
• Two year-round retail stores in Bellaire and Elk Rapids, Michigan
• 24/7 live phone customer service: 1-877-746-7477

Learn more at TraverseBayFarms.com.