New Jersey Web Design Company Maximize Studio, Explain Why Having a Great Homepage Matters

While a great website involves much more than just the design, customers want and expect an attractive visual layout. And they’ll judge your business on looks before they read a single word.

If you’re looking for website design and development services, let us know – we’re here to help! Or, check out our web design portfolio for other examples of good website design at work!

Creating great website home page is a delicate art. It takes sharp insight and a deep understanding of the intended audience to get it right. Homepage design is especially delicate because it requires you to be able to say a lot in the most compelling manner possible — all in fraction of a second

The effort it takes to get it right is worth it however, given how critical the homepage appearance is to the success of your website. Below we cover the reasons that the homepage deserves to be considered one of the most important website pages and offer a few practical ideas on how to create a great one.

It’s the impression every first-time website visitor will have

The design and placement of elements on your website will take hours, weeks or even months, but whether it works or not will be decided in an instant.

That first impression from a new user will determine if and how he or she continues to interact with your site, brand or business. A visually pleasing design scheme will help that first glance last longer and retain users.

The visuals that will grab the most attention the quickest include a strong image or illustration, sharp contrast or something unusual on the screen, and a phrase or wording that is memorable.

Therese Joseph, a Senior Strategist at Maximize Studio, writes that a good home page design should have these five basic elements:

• Main image or graphic, particularly if it is large or oversized
• Branding or logo
• Main navigation to get an idea of what the site contains
• Text or a written message in large lettering
• The website footer or contact information

It conveys your brand’s personality

Modern consumers place high value on the perceived authenticity of the brands and businesses they buy from and work with. So, it follows that anything your website can do to convey the personality of your brand is worth doing.  Establish clearly how your brand wants to be perceived by your target audience and then craft a homepage that will help portray you that way.

Navigation

This is essential especially when website in the 10s of pages. It basically includes a well-labeled navigation or a menu that shows a list of the different web pages. When the website navigation is developed well, users can easily explore easily.

Content and Visual Elements

Such aspects of web design should go along together to deliver an accurate message to the audience. In most cases, readers tend to remember the message when it is concise and something that the readers can identify with.

However, overdoing these elements won’t bring any good to your website, Web pages with too much content will look messy and can affect conversion rates. How? Visually clutter pages may be difficult to read, resulting in disinterest in visitors and result in higher bounce rate.

To avoid that from happening, it is best to streamline the content wherein website designers can easily incorporate in the layout.

Conclusion

The importance of a great homepage is clear, but that doesn’t mean that getting it is easy. There’s a lot of legwork that needs to be done before  ending up with a good homepage in the form of both branding and website strategy.

About MaxiMize Studio

Maximize is a results-driven agency that custom tailors the best strategies to help you achieve your goals. We combine creativity and technology to build websites and marketing strategies to make your business thrive in today’s competitive Internet marketplace. While Maximize Studio is a Digital Media Agency with a full suite of services, we offer in-house services, such as Custom Responsive Website Design & Development, Mobile E-commerce, Design & Print, Web Portal & Directories, Mobile Development, Mobile App Development and Online Marketing & Advertising.